Fredricksburg, VA (PressExposure) July 08, 2009 -- American Family Fitness broke sales records by selling 210 fitness smoothies in one day. Juice Bar Manager, Dave Hornberger, attributes their success to educating members about nutrition, providing great tasting, healthy smoothies and involving everyone.
"It is a team effort put forth by all departments that drives the sales of our healthy fitness smoothies [http://www.performancefoodcenters.com/wf_hb_drsmoothie.php]" says Dave Hornberger. "The fact that our entire staff believes in the product and the philosophy behind our juice bar products is our greatest asset."
American Family Fitness staff work together to make the smoothie juice bar an integral part of members fitness regimen. This includes the Personal Trainers' suggestion of a refreshing smoothie after a tough workout and the Sales Staff making the cafÃ© an important stop on the tour for prospective members. Performance Food Centers also assists in educating staff to ensure that everyone understands the role that nutrition plays in maximizing the benefit of exercise.
Excellent customer service is also an important key to any juice bar franchise [http://www.performancefoodcenters.com/licensing_opportunities.php] sales success. "Most importantly, we make our members feel special by remembering their names and orders, ensuring customer rapport and retention. If you couple that with friendliness, product knowledge, educational support and great up-selling skills you have the complete package."
American Family Fitness switched to Performance Food Centers as their juice bar supplier, educator and number one supporter after being disappointed by another vendor. The improvement in their juice bar business has been dramatic. After achieving sales of 9 shakes a day, American Family Fitness now sells 180, an increase of 1900%. In addition, sales have been more profitable; 72% of customers purchase an additional supplement to promote their fitness goals, like building lean muscle or increased energy. Furthermore, with the help and support of Performance Food Centers, American Family Fitness is now squarely focused on beating their newly established sales record of 210.
Congratulations to American Family Fitness for their success and for inspiring their members to achieve total fitness through exercise and nutrition.