Lenexa, KS (PressExposure) October 06, 2015 -- Keywest Technology combines over 20 years of collective digital signage know-how in an all-new content guide that is written to help novice users get off to a solid start. The content guide concerns itself primarily with content tips and strategy that will help communicate key proposition values more clearly and effectively.
In collaboration with Keywest Technology's creative department, Keywest released this month a how-to guide for digital signage content. The white paper, Digital Signage Jump Start Content Guide, provides more than 20 years of collective experience in digital content tips and tricks. The guide is designed to help beginners get started with their best foot forward, yet it is packed with enough content know-how to provide intermediate users helpful advice.
According to the company president, Nick Nichols, the guide is intended to provide the essential keys to 'jump start' or unlock digital content planning, which he said is the foundation for a content strategy.
When asked why a content strategy is important, Nichols explained, "It's easy to treat a digital sign like a billboard, which becomes just another place to throw up information. This kind of approach does not typically win viewers. Our content guide offers a logical path to getting communication results that have a return on objectives."
The guide doesn't concern itself with specific graphic arts information, which is readily available in many published books, online courses, and is a standard curriculum in most schools. Instead, the guide offers key advantages, tips, and strategies to more effectively communicate using digital signs. Key topics include:
- Why Content Is Important
- Why Sticky Content Matters To Your Audience
- Why Content Engagement Matters If You're a Marketer
- Ten Content Tactics For Managers
- Digital Signage Content Strategies
- Digital Signage Deployment Strategies
- Why Digital Signage Placement Matters.
Regardless if you are a digital signage wannabe or a novice user, Keywest Technology aims to jump-start the skills of communication enthusiasts by offering expert digital signage advice free of charge. The guide is available immediately on the company's website http://www.KeywestTechnology.com under "White Papers." It is also available from online resources including DigitalSignageToday.com.