Lenexa, KS (PressExposure) February 13, 2013 -- Keywest Technology announced today the release of a new white paper that compiles 10 years of insight, which explains in everyday language key ingredients that have been found in common with successful digital signage networks. The white paper, Key Ingredients For A Successful Digital Signage Campaign, highlights five components that are found in successful network operations, regardless if they are used for advertising or non-advertising networks.
The white paper dispels a key myth that has been repeated by unknowing individuals, which essentially states that information-based networks require different tooling and knowhow than advertising networks, also known as digital out-of-home (DOOH) networks.
"Not so," according to Sam Ruggles, Keywest Technology's senior digital signage solutions manager. "The 5 key elements that make for a successful digital signage network are one and the same, irrespective if the end result is used for pure advertising purposes or information dissemination only."
Part of the myth centered on the idea that audience metrics for information-based networks are useless to the network operator. But in actuality, digital signage overturns difficult and mundane measurement into exciting new possibilities that help the communication cycle.
This is because all good communication requires feedback of some kind, and digital signage communication is clearly one step closer than any other medium this side of the Internet in providing useful audience metrics. Since advertising and non-advertising communication objectives are often different between either paradigm, feedback may be quantified and interpreted differently; however, the fact remains, great communication includes some form of feedback and is the hallmark of any digital media whether it is used in place-based digital signage, mobile devices or the Internet itself.
The white paper further explains with exemplary detail common traits that any digital sign network manager or operator can use to better plan for a successful deployment and ultimately gain successful results (ROO) that justify the purchase (ROI) and potential expansion.
The findings in the white paper reveal five common ingredients in successful digital signage networks, which are respectively,
1. Setting realistic goals
2. Choosing the right hardware and software
3. Planning deployment
4. Designing effective content or campaigns
5. Choosing the right audience metrics
The white paper is available immediately as a free download on Keywest Technology's corporate website: http://www.keywesttechnology.com/. Simply navigate and press the White Paper button on the black menu bar to download the PDF document. The white paper is also available for download on the Digital Signage Today website.