London, United Kingdom (PressExposure) February 11, 2014 -- Amscreen, Europe's leading digital media network owner, has further developed its relationship with car manufacturer Kia to run a series of locally targeted campaigns via its unique Adlive platform. Adlive is an online platform developed for Kia that enables individual dealerships to plan their advertising on a local level, allowing them to select specific local catchment areas and plan varying weights of campaign all through a single bespoke portal. Amscreen delivers this highly relevant motoring audience through a network of digital screens within 2500 forecourt venues across UK
The platform, launched in August 2012, was developed in-house by Amscreen and gives local Kia dealerships the chance to personalise a national ad campaign for their local marketplace helping to drive customers directly to their doors.
In the 18 months since launch, Kia has yielded great results from using the Adlive platform, and now, the localised campaign management tool is being rolled out to Kia's Extranet, giving all 179 dealers seamless access to the platform.
Amscreen CEO Simon Sugar said: "Over the past 18 months, our Adlive platform has enabled Kia dealerships to create and manage their own advertising campaigns. We are pleased to see our partnership grow and look forward to further working with Kia as Adlive is rolled out across their entire Extranet."
David Hart, Dealer Marketing Manager at Kia commented: "Using Amscreen's Adlive platform for the past 18 months has meant that our individual dealerships have been able to communicate instantly and effectively with their audiences. This has been extremely beneficial and we've seen fantastic results to date, meaning our advertising is fully accountable. We hope to see these results continue as Adlive becomes even more integrated into Kia dealerships' systems"
Amscreen is a worldwide digital outdoor advertising and screen solutions network reaching 60 million adults each week via 6000+ screens - it's also the UK's largest single portfolio of digital screen media.
Amscreen focuses on reaching audiences in high dwell, close proximity environments helping to deliver millions of viewers every day across the UK, Europe and beyond. The partners and estates helping to deliver this audience include Tesco, Halifax, BP, Aral, Londis and WHSmith amongst others. The core estates Amscreen work within include Convenience, Forecourts, Travel Hubs as well as GP Surgeries throughout the UK.