London, United Kingdom (PressExposure) March 15, 2012 -- Knexus, the Cloud technology company specialising in Social Engagement Marketing Tools for leading brands, today announced its latest version of Social Content Widget, named Barcelona. Social Content Widget is an online engagement tool for engaging your target audience everywhere online, integrating social interactions that build loyalty & trust, tracking & measuring social ROI & then optimizing performance in real time.
The new Barcelona version of Social Content Widget features important SEO enhancements. Knexus' new API provides comprehensive SEO optimization around your social content (including video, images, podcasts & conversations). The Widget's back-end Engagement Console now offers marketers easy options to optimize content search performance (meat data). A Video map API is available to provide information for your video site map and the SEO capabilities are future-proofed using schema.org tags for all types of content.
Reviewing the latest version of Social Content Widget, Knexus MD Danny Barrasso explained "Social Content is now SEO gold dust. This is especially true with video content, which Google and other search engines now favour over simple text content". He continued "Knexus has focused hard on providing our marketing users with SEO optimized tools. Using our Social Content Widget, marketers now have the opportunity to significantly enhance their search performance".
Other key enhancements in the latest Knexus Social Content Widget release include:
- Multiple Widget sizes - Social Content Widget is now available in 8 different sizes. Admin users simply pick their preferred size from the Engagement Console and deploy the widget to any website of choice
- Multiple Content Formats - Social Content Widget is now extended to support more content formats, including audio, images and documents (such as PDF, all Microsoft Office Documents). All different types of content together with social interactions, calls to actions and syndication capabilities are managed via one place i.e. a secure, web based Engagement Console
- Display Multi Formats from Related Content - include multiple content formats in 'related content' and the Widget will serve that content in real time according to user preferences. For example, you display a video, a customer clicks on a related podcast and the Widget auto-changes to a podcast player
- Enhanced User Experience - the user experience in the front end Widget has various improvements e.g. in how the slider glides out to enable social interactions
- Choice of HD and non HD video - users can switch between watching High Definition and Low Definition video directly from the Widget depending on their bandwidth. For example, in countries with poor bandwidth, users can choose to watch non HD videos to avoid buffering problems
- RTMP protocol - Users can watch video from any point, for example start from the last 30 seconds, without waiting for the entire video to buffer
Knexus customers get complimentary new versions of its tools every 8 weeks. This approach ensures Knexus customers keep pace with a rapidly evolving market & maintain their online competitive advantage.
Find out why Knexus has named its latest release 'Barcelona'... Visit http://www.knexusgroup.com to find out how Knexus tools can help improve your social marketing performance.