Knock His Socks Off This Father's Day

London, United Kingdom (PressExposure) June 01, 2008 -- Forget socks from Marks and Spencers and treat your Dad to something truly special this year. Treat Him (, a London-based online men's gift shop, has launched just in time for Father's Day, with a huge selection of gifts for Dads.

The arrival of Treat Him follows the success of Treat Her (, founded in June 2006 by husband and wife team Jay Ghaghada and Serina Chawla, which specialises in unusual and stylish gifts for women.

"Why bother with predictable presents this Father's Day? Nothing beats getting something out of the ordinary," says Jay, managing director of Treat Her and Treat Him. "That's why we've steered clear of typical items such as ties and instead put together a collection that will knock his socks off. What's more, some of these items are not easily found on the high street."

The site offers a wide range of gift ideas for dads of all personalities and ages, from sophisticated accessories to once-in-a lifetime adventures. Sporty dads will enjoy football shares and stadium tours while green-fingered fathers will appreciate printed tool sets and garden herb kits.

Treat Him provides a professional gift wrapping service, with elegantly handwritten messages. The excitable Treat Him packing team wraps items using luxury baroque paper, satin boxes and silk ribbon, maximising the impact when Dad receives his gift.

Fussier dads can even create a 'wish-list' of their desired items, which will help make sure that they get exactly what they want.

Treat Him delivers to anywhere in the world and can arrange for items to arrive on a particular day. For Londoners, the company offers the "Emergency Delivery" same-day service that guarantees to deliver your gift within six hours!

Jay is confident that Treat Him will equal the success of the original Treat Her concept.

"We first launched Treat Her because it was clear that men found women difficult to please... based on feedback from our female customers, it seems that men are even more of a challenge to buy presents for! Treat Him aims to change all that."

And with the nation soon to be hunting for Father's day gifts, the timing couldn't be better.

About Treat Him


Please contact Jay Ghaghada on 0208 728 8736, or

Alternatively, contact Sara Veal on 07505 660781 or

Also, visit for further background, gift items and company

PHOTO CAPTION: A selection of gifts from the Father Day gift range currently on offer at was devised in 2005 as the ideal solution for time-short professionals in the UK looking for high-quality gift ideas. The service was soft-launched in the Summer of 2006, after extensive product-sourcing and testing from all over the World. The service went live in August 2006.

After graduating in Business Studies from Cass Business School in 2000, Jay worked as a financial analyst for Pricewaterhousecoopers (PwC), working with media and telecoms companies across Europe and Latin America.

Pursuing an interest in working with start-ups – and having collaborated with large Brands such as ITV, Samsung, BT, T-Mobile, Vodafone and Three on corporate valuations and strategic planning – Jay moved in 2005 to become the marketing strategy analyst at Homechoice, a start-up TV and broadband company based in West London. Within a year, he had established the online proposition, offering a rapid gift service with quality distinction.

Following the success of this brand, the team researched the men’s gifts market and launched in May 2008.

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Press Release Submitted On: May 29, 2008 at 5:14 am
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