, London United Kingdom (PressExposure) December 10, 2008 -- Insurance, pensions and investment group LV= is launching an online branding push for the festive season with its first Christmas email newsletter and a viral game called Reindeer Racer, through Inbox, a member of Digital Marketing Group plc.
The newsletter and game will be emailed to 500,000 LV= customers, members and prospects. The newsletter will offer hints and tips on how to deal with the credit crunch at Christmas, whilst introducing new products, services and updates from LV= as well as providing links through to the product pages on the LV website.
The e-mail will also drive recipients to the viral game Reindeer Racer [http://www.reindeerracer.com/]. The playerâs challenge is to use their mouse to drive Santa in his sledge as quickly as they can around a track circling the LV= logo, avoiding crashing into the sides or hitting âXmasâ obstacles.
The playerâs best time is displayed to encourage them to play again to beat their score and players are invited to create their own league and pass the game on to their friends to try to beat their score. The game interface will include links to the LV website providing players with easy access to LV= product information and LV insurance quotes. Players can also enter their details into a prize draw for the chance to Win Wii consoles and Wii Fits or one of five Â£50 Highstreet vouchers.
Joanna Lidgey, eCommerce Executive at LV= said of the campaign, âOur aim is to help our members and customers to look after what they love in life. With this email newsletter weâre reinforcing that aim with our members, whilst also giving them value-added information thatâs relevant and interesting, all tied up in a Christmas greeting format.
âThe added bonus is the viral game which is a fun and engaging way to help generate further awareness for LV= and our products, to engage with prospective customers, and collect data on them for future campaigns.â
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