Landing Page Optimization - Best Inbound Marketing Technique

Surrey, Canada (PressExposure) August 27, 2009 -- Importantly, outbound marketing is considered as less effective for promoting the website in the search engine. To attract the people across the world, e-commerce websites are looking forward for new inbound marketing techniques. Therein, landing page optimization or LPO is gaining popularity over other inbound techniques. It gives the first impression when potential customers or respondents click on advertisements, links, emails, affiliate promotions and banners. Furthermore, provides a logical extension to the page content and appearance that makes the page look attractive to the target audiences.

To define landing page, it can be said that it is any page on a particular website, where traffic is sent to enhance certain action or result from outside source such as a Pay per Click or PPC or SEO. The landing page optimization is considered as the best option for optimizing the large website as it covers products on various many topics i.e. small and big. Importantly, a single home page cannot be promoted for increasing the traffic for every topic or sign ups. A customer can consider several steps to ensure maximum optimization of landing page such as implanting tracking measures, using of appropriate copy and design for website and constructing user friendly navigation.

The business can improve their landing pages without spending a large sum of money. This is can be easily achieved by following ways:

* Eliminate a guess work in landing page designing * Improve a new visitor engagement * Provide better customer experience

For optimizing the page, the customer uses experimentation-based landing page optimization that is achieved by A/B testing, multivariate LPO, and total-experience testing. A/B testing is inexpensive as existing resources and tools are used. In comparison with other methodology, it is simpler because no complex statistical analysis is essential. In contrast, multivariate LPO is helpful in providing a reliable and scientifically-based approach for understanding potential customers' preferences. Moreover, this methodology is an easy-to-use approach where IT involvement is not required.

Lastly, the landing page optimization is the process by which given web page is tailored to achieve a specific goal that is not only limited to the sale of a product, lead, or a newsletter sign up.

You can contact ROIgeeks thru their website or visit them at the following address: 202B 8433 130th street Surrey BC V3W 8J9 Email: Ph. #: 778-218-2664

About ROIgeeks

Robert Smith is author of Roigeeks.For more information about landing page optimization, landing page designing []

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Press Release Submitted On: August 27, 2009 at 6:09 am
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