Last Minute Model Facing Extinction? After the Acquisition of, to Go 365 Days

Mosman, Australia (PressExposure) June 11, 2008 -- It has become evident in recent times that there has been a shift away from the last minute model with sites such as to go 365 days. Moreover, according to a recent study by these last minute distribution sites including, and are no longer offering the best available rates.

Much hype was created in the hotel industry with the launch of in March 2000 when it offered a 14 day booking window. Before this time hotels relied on global distribution systems (GDS) to assist in selling their hotel rooms with dynamic pricing not yet coming into existence. gave hotels what they needed offering a simple system to effectively yield manage their distressed inventory. capitalized on this for several years then in October 2005 they extended to 28 day booking window. At present, according to an ASX announcement published on May 8, 2008 it is confirmed that a 365 day model is coming. It is interesting to note that is in reality one of the few remaining last minute websites entirely using the last minute model with and previously making the move to a 365 day model.

Clearly we can see that there is a movement away from the last minute model, so the question needs to be asked if these sites are no longer distressed inventory sites, are they just another distribution channel? has taken this question to see if there are any points of difference that these last minute sites have against other third party intermediaries.

After taking a sample of twenty-five hotels within five major Australian capital cities (Sydney, Melbourne, Brisbane, Adelaide and Perth) the results indicate that, and are just another distribution channel with non last minute providers on offering better available rates. For results go to []

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Press Release Submitted On: June 09, 2008 at 2:50 am
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