Latest RedEye Webinar: Understanding Behavioural Email And How It Can Improve Your Online Business

Shenley Wood, Milton Keynes United Kingdom (PressExposure) September 21, 2011 -- RedEye announces the next in its series of concise, free digital marketing webinars entitled: 'Understanding behavioural email and how it can improve your online business'. Designed for online marketers, this practical webinar will provide insight for retailers and other ecommerce operations to focus on driving extra business.

In association with Internet Retailing magazine, the webinar will be hosted by its editor, Chloe Rigby, and presented by Matthew Kelleher, RedEye's Commercial Director.

As email continues to grow, the traditional 'newsletter' approach is declining in effectiveness. To be successful, online companies must communicate with customers using email campaigns relevant to specific online behaviour.

Behavioural email, such as basket abandonment, is one of the most effective ways to improve online conversion, however few companies are currently doing it. Latest RedEye research reveals that currently only 14% of online retailers use basket abandonment email.

In this innovative presentation, RedEye will take you through the research undertaken over the past year and discuss how clients are using behavioural email to achieve results such as 5000% ROI and 20% conversion. Attendees will:

* Discover what behavioural email is and how it can work to improve conversion.

* Understand how behavioural email is currently being used by online retailers.

* Learn how to implement automated campaigns at a low cost, with a big ROI.

To attend visit:

Title of webinar: Understanding behavioural email and how it can improve your online business

Time slot: 3pm

Date: Wednesday, September 28th

Speaker: Matthew Kelleher, Commercial Director, RedEye

About the speaker:

A Masters graduate in Economics from the LSE, Matthew worked for Acxiom for 16 years, starting at NDL, Claritas and most latterly Acxiom. He undertook a variety of divisional director roles, most notably launching Claritas Interactive in 1999 and overseeing its European development. A founder member of the DMA Email Council, Matthew is responsible at RedEye for the service and delivery of email solutions for all clients as well as for the growth of the business.

Press Contacts: Katie Traynier, Marketing Manager:, 01908 340 903

About RedEye

RedEye is the leader in behavioural email. RedEye has been helping online companies improve conversion since 1997, providing an integrated service of email marketing, web analytics and website usability.

In 2001 RedEye launched the first behavioural email campaign for William Hill. Behavioural email integrates web analytics with email marketing to produce highly targeted emails based on online user behaviour. Today RedEye helps hundreds of online companies improve conversion using behavioural email, achieving results such as of 750% ROI and 10% online conversion. In 2010 RedEye launched Behavioural Email onDemand, a self-service solution enabling online companies to run basic behavioural email campaigns such as basket abandonment.

By integrating analytics with usability RedEye offers a unique service of Conversion Rate Optimisation. This service provides a structured process to help online companies fully analyse customer behaviour, enabling marketers to make the correct changes or implement the right strategies to improve online conversion.

RedEye previously won the NMA Award for 'Best Use of Email' and was shortlisted in the Econsultancy Innovation Awards for 'Innovation in Email Marketing'.

RedEye currently has 3 UK offices (London, Milton Keynes and Crewe) and has just launched its first European Office in Dusseldorf, Germany. RedEye clients include French Connection, Haven Holidays, Hotel Chocolat, ASOS, Monarch, Butlins, HSBC and Ted Baker. For further details visit:

Katie Traynier
Marketing Manager
26 Shenley Pavilions
Chalkdell Drive
Shenley Wood
Milton Keynes MK5 6LB
01908 340 903

Press Release Source:

Press Release Submitted On: September 21, 2011 at 11:42 pm
This article has been viewed 60316 time(s).