Dubai, India (PressExposure) April 17, 2011 -- Salon operators specialising in nail care, manicurists and nail artists will have a great platform to showcase their artistic skills at Beautyworld Middle East 2011, which will feature Nail It! By OPI, a dedicated competi-tion for nail care professionals. The competition is open to nail care technicians from across the Gulf and Middle East region.
The event which enjoyed success at its debut last year will feature competitions across the spectrum of nail care and the varied techniques within its domain. Divided into different categories according to degrees of expertise, the competition presents a great opportunity to salon operators and nail care professionals to compete against the best in the business. A panel of top international nail care experts will judge the competition.
"As the annual gathering for beauty industry professionals, Beautyworld Middle East is the ideal showcase for the latest trends and developments within the entire spectrum of this diverse industry," said Mr. Ahmed Pauwels, Chief Executive Officer of organiser Epoc Messe Frankfurt. "Nail It! By OPI is an added event feature which gives nail artists and technicians of the region an opportunity to showcase their skills and achievements," he added.
The categories, which are open to both novices and experienced professionals include everything from basic manicure and pedicure to fantasy nail art and the more complex skill of tip overlay.
OPI products are distributed in the region by the Nazih group, one of the key exhibitors and partners of Beautyworld Middle East. Founded in 1975, OPI has grown to become a world leader in top quality nail care products and services.
Mr. Nazih, Managing Director of the Nazih Group commented: "After the success of its launch last year we decided we would definitely sponsor Nail It! again this year. As the official distributor of OPI products in the region, we strive to ensure high standards are met within the industry. The competition helps us to raise awareness on the best tips and techniques for salon professionals. Beautyworld Middle East is a great platform for such an event as it reaches the ideal target audience for us and our brands."
OPI products continue to exceed industry standards and set trends in nail care around the world. Over 1,500 OPI Products are available through leading beauty stores and salons in 72 countries worldwide including the wider Middle East region.