Lime Cellular Adds New Mobile Donation Feature to its Mobile Marketing Platform

New York, NY (PressExposure) June 21, 2012 -- June 20, 2012 - OCEAN, NJ: Lime Cellular, LLC, one of the world's leading providers of mobile SMS and text marketing services, today unveiled its new Mobile Donation Program as yet another unique addition to its Mobile SMS and CMS platform.

The idea of making Mobile Donations came to the forefront with the Haitian earthquake a few years back, when the American Red Cross raised over $30 Million with $10 donations made via mobile handsets. But the hassle and expense of setting up similar mobile donation programs has been out of reach for most non-profits and charities.

Lime's new Mobile Donations feature provides an easy solution so that any church, school or small charity can now launch their own fundraising campaigns with no fees, no application process and no third party products.

"We wanted to find a way to offer our customers a way to help their communities and utilize our technology to make a difference," said Yuval Madar, president and CEO of Lime Cellular. "By utilizing the infrastructure of Paypal's donation processing, along with our platform, our mobile resellers can create and implement a Mobile Donation program in less than 24 hours."

"Let's say a church wanted to raise money for a family in their congregation in response to a crisis or disaster. The church could simply provide an SMS Keyword verbally or on their website, and when members text that keyword they are sent back a link to the churches mobile website, where there's a button to make the donation with a credit card through Paypal. To see an example of this technology, text the word: MOBIGIVE to 71441."

While they are third party service providers who can deliver similar service to smaller non-profits, there are fees for those services and often an application process and complicated campaign set-up. Lime's solution is simple and affordable.

"With Paypal as the conduit for the donations, there are no trust issues," said Yuval Madar of Lime, "Up until now, small charities did not have an option such as this, to be able to create ongoing and instant fundraising campaigns utilizing the power and access of mobile."

Lime's Mobile Donation program is an included feature in their Premium white label mobile platform, and is available to non-profits and charities through Lime's mobile resellers. For more information, or to find a mobile reseller in your area, contact Lime at

About Limecellular

Lime Cellular is a technology company located in New York, NY. Since 2006, Lime has provided businesses and local marketers alike the chance to use its powerful software to create dynamic messaging campaigns using the simplicity and immediacy of text messaging and mobile websites. For more information, call 800-699-9130, e-mail or visit

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Press Release Submitted On: June 21, 2012 at 5:28 am
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