New York, NY (PressExposure) June 21, 2012 -- Lime Cellular, LLC, one of the world's leading providers of mobile SMS and text marketing services, today unveiled its new Auto Listing Feature as yet another unique addition to its Mobile SMS and CMS platform.
Online research for auto shoppers has been growing for years, and that behavior is now carrying over into the mobile sphere. A report from Mojiva, along with a Q1 2012 survey from eMarketer, found that 69% of consumers in the US were interested in researching the purchase or lease of a vehicle using their mobile phone.
"Lime Cellular's SMS clients demand integrated mobile marketing campaigns that include robust text marketing capabilities, as well as mobile-optimized landing pages and mobile websites that can deliver a great user experience to end customers," said Yuval Madar, president and CEO of Lime Cellular. "By including this easy, automated feature to create QR-code based opt-ins with mobile coupons attached, our clients can now build highly engaging and optimized mobile ads in minutes, with no programming required."
More and more, auto consumers are showing receptiveness to mobile ads that are aligned with their shopping needs. Almost half of survey respondents said they considered deals and offers to be the most valuable information they could receive after clicking on a mobile advertisement. Additionally, one in five said they were interested in clicking on ads to learn about the features of a vehicle, or to watch a video about it. The same percentage of respondents said they valued ads that allowed them to sign up for future deals and offers, or other communications.
Said Lime's Director of Customer Service, Marc Strum, "Placing QR codes on auto windshields not only allows prospective customers easy access to detailed car info without relying on a salesperson, its incredibly effective for the increasing numbers of auto shoppers who visit car lots when they're closed so they can browse in privacy. Customers are really excited about Lime's new feature."
In the same study, exposure to mobile ads also led a significant number of respondents to direct action. As of March 2012, fully 57% of respondents said they would browse a website as a result of seeing an ad on their phone, while 43% said they would download a mobile app. And 38% said they would request more information after watching a mobile ad.
Because of the high cost of vehicles, along with a great need to "touch and feel", mobile campaigns have the potential to shape consumers' opinions at the early stages of their research process, and push them along the sales funnel. Auto brands that incorporate mobile into their overall strategy, instead of considering it an afterthought, will benefit from the practice.
"We're excited to add this new feature for our sophisticated mobile clients," said Yuval Madar of Lime, "When SMS and mobile sites are integrated to deliver a great user experience; they deliver much better conversions and a better return on investment."