New York, NY (PressExposure) July 27, 2008 -- With all the advances and artificial intelligence applications Google has done in the last years, it is agreed they have set the standard to follow by other companies, in the challenge of developing the smartest search engine. So... What is next? Were do we go from here? The application of new techniques of Artificial Intelligence such as query expansions, object recognitions, and new natural language selections, will definitely impact how searches are performed and the capacity of the retrieval engines of learning even more based on stats info, therefore improving even further the machine learning process.
Keyword reliance on text based content ranking is not the only indexable content new comers are targeting. Images and video are areas were recognition, classification and scoring are maturing, opening many new optimization opportunities levels we didn't think possible in the past. So there is going to be more in the future of search results than just clusters of words in a document connected by links to other clusters. Also in the applications, object recognition like images would invaluable just to give an example to law enforcement, to find positive matches on open cases.
The biggest obstacle commercial search engines need to overcome is scaling given all the computational requirements of these technologies. That is why Latent Semantic Indexing (LSI) and other methods are simply impractical to implement, despite the incorrect believe of many SEOs other that they are actually in effect today.
Cognition Technologies has launched CognitionSearch, a linguistic search engine supporting synonymy, morphology and ontology, and at the same time, tapping one of the world's largest computational dictionaries known to man. With this approach, Cognition has become the advanced search engine for the LexisNexis Concordance service, a software service that is currently used today on 65,000+ desktops.
The combination of formal linguistic algorithms with semantic representations is at the core of Cognition's patented technology and combine to create a fast semantics via computational parsing. What makes this works is the use of 4.000.000 semantic representations, 350,000 word stems, 376,000 word senses or concepts, 17,000 ambiguous word definitions, 100,000 phrases, 7,000 nodes for the ontology or tree structure of the taxonomy, and 50,000 thesaural concept groups. Cognition's clients using the software are provided with tools to add their own specialized terminology. In the case of very large term expansions, Cognition will also supply them with a consulting service to augment the CognitionSearch service.
The Advanced Search mode will seem familiar to professional searchers with a lot of experience dealing with database services. The Advanced Search mode offers five basic search approaches: plain English search, linguistic Boolean search, quoted search, pattern search, and fuzzy search.
This article covers a much discussed topic in the SEO community. Also, clients and often site owners come up with questions about what links to get, and how to get them. Note that I will not consider reciprocal links here, because of better alternatives, because of better alternatives, and because their effectiveness only applies to a small number of sites, who use them under 10% of their overall link ratio. I will review the main types you want to get for your site. Let's start:
The natural one-way links. This one is solely based in good content and resources. This is the safest method of link building available as far as search engines, which look at the "intent" of links. But it is also the slowest. If your site is new, then as part of its launch, submit it to niche web directories. Start with a few highly trusted directories, but do not have more than 10-15% of your overall links coming from them. Don't overlook industry-specific directories that may be paid or unpaid. These usually send highly qualified traffic and can be a real bargain. Directories will get you site many natural one-way links, at a natural speed of growth. This combination of type and speed is very beneficial. Look for sites that would benefit from offering users your content.
Linkbaiting, or link bait. This one is not easy, and involves creativity. But it is worth every effort. Linkbaiting refers to content, videos, images or anything on your site that is created with the intention of increasing links to it. It is highly effective in getting links, probably the cheapest too, based on the cost of the "bait" you use, has no negative effects from the search engines, at least not for the moment, since all links generated look natural. When complemented by social bookmarking, the networks associated with these links will add even more value to them.