Kingston, Massachusetts (PressExposure) February 14, 2011 -- Author and founder of the theory of "Verbal Branding" Stephen Melanson will speak on the topic to the South Shore Ad Club on Stockholders Steakhouse, Route 18, 1073 Main Street, South Weymouth, MA on Wednesday, March 9.
Melanson is the author of "Jaw Branding" and his second book "Verbal Branding INSTEAD!" will be released this year. Melanson challenges many conventional theories of branding, sales, and marketing. His core theory is that all members of an organization - from the janitor to the CEO - should understand and then be able to convey why they are "different and better" than the competition in 5 seconds or less.
The evening includes a cocktail and networking session beginning at 6 p.m., followed by a presentation from Melanson from 7:00 - 8 p.m. The entire business community is urged to attend. Membership in the South Shore Ad Club is NOT required. Reservations are required. Registration Fee is $30 per person and includes hearty appetizers. South Shore Ad Club members receive $10.00 off.
"Verbal branding is designed for simplicity and to be the clearest and most concise way of communicating what is different and better about your offering," says Melanson. He added, "Once the ideas and language becomes consistent through an organization they can also be used to improve certain management and operational activities."
His background also includes being a trained non-practicing Psychotherapist, professional tennis player, and on-air talk radio host. Stephen Melanson is the President of Melanson Consulting based in Arlington, MA.
"All too often advertising professionals try to overwhelm clients and prospects with industry lingo that is impossible to understand or care about," notes Steve Dubin, President of the South Shore Ad Club and founder of PR Works, a full-service public relations firm based in Kingston, MA. "Verbal branding is direct, honest and compelling. Stephen Melanson is an entertaining and dynamic speaker who quickly shows business audiences how to completely shift their view of the marketing process."