Living With High Rates Bloomberg UTV's perspective on price rise and the challenges for Indian Economy

Mumbai, Maharastra India (PressExposure) May 19, 2011 -- As India is witnessing a northward trend in price rise since the last 12 months, food bills have burned bigger holes in the pockets of the consumers while rising input & fuel costs have exerted immense pressure on the profit margins across businesses - both large and small. The businesses of all sizes are facing an unpleasant brunt in terms of rising labour and raw material costs as well as logistics expenses. All of this adds up to uncertainty and may discourage savings and investments. The high inflation, climbing interest rates and pinching crude prices also threatens to cut the pace of industrial growth. Taking stock of this hard-hitting economic reality as India copes to live with rising prices and peak inflation, Bloomberg UTV is launching a special series called "Living With High Rates".

This special 3-weeks series will provide a sense of how various sections of society cope with the high interest rates and peak inflationary pressures, both of which impact economical growth.

The "Living With High Rates" series is delivered in a high-frequency presentation style aimed at offering impactful insights on India as it battles peak prices and rising cost pressures. As India speaks out on this show, a greater awareness of the ground realities comes to the fore directly from the affected.

The special series aimed at exploring the real financial state of the nation will be presented through 4 distinct themes focussing on impact of high prices, inflation and rising interest rates on Individuals; Small Businesses &Conglomerates, taking into account the perspectives of Policymakers.

Tune in to Bloomberg UTV from May 23rd onwards and gain a much needed perspective on Living with High Rates.

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About Bloomberg UTV

Bloomberg UTV, India's premiere Business news channel is a strategic partnership between Bloomberg L.P., the global leader in business information, and the promoters (founders) of UTV, India's leading integrated media and entertainment enterprise. With an enviable squad of Indian journalists, power of over 2500 professionals across the globe and a network of 145 bureaus, Bloomberg UTV is a product of local news gathering, production and distribution expertise combined with world class financial news capabilities and global reach. The channel is positioned as an enabler that cuts out the terminology and presents the honest truth. It ushers in the investment culture to a whole new class of Indian growth aspirants that have somewhat been alienated with the erstwhile genre offering. Bloomberg UTV received accolades for its programmes as well as promotional strategies at the NT Awards 2011. It received the Best Live Telecast Show award for Today's Bets and the Best Promo Award for the Earth Day campaign. Powered with thought leadership across markets, news and path breaking features, Bloomberg UTV aims to lead the attitudinal shift where intimidating numbers give way to usable knowledge and clarity...and aptly create a business news delivery format that's Blunt. And Sharp.

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Press Release Submitted On: May 19, 2011 at 7:50 am
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