London, United Kingdom (PressExposure) January 09, 2009 -- The survey was undertaken among all CV clients taking a European villa holiday in 2008 and reveals that price is only the fifth most important consideration. Location came out on top, the quality of the holiday property was the second most important factor, with the choice of country coming a surprising third.
CV Travel clients' reasons for picking a villa:
1. Location 84% 2. Quality 75% 3. Country 56% 4. Reputation 51% 5. Price 37% 6. Suitability for children 22%
NB Clients could pick more than one option
CV Travelâs Managing Director, Debbie Marshall, said "Our statistics backed up our instinct that price would be relatively low down the list when it comes to clients deciding on their holiday villa choice.
The top factor influencing which villa to opt for confirms the old property adage of 'location, location, location', while quality being almost as important confirms our belief that clients are really prepared to invest in high standards when it comes to their all important holidays".
For information about CV Travel's portfolio of properties in Europe, the Caribbean, North Africa & Arabia, South Africa and Worldwide, please visit http://www.cvtravel.co.uk or call 020 7401 1010.