Toronto, Canada (PressExposure) September 02, 2008 -- Dr. Igor Kotlyar, CEO and creator of OmniDate, and Ravit Abelman, co-founder, will present the reality of virtual worlds to the personal and social networking community at the Internet Dating Conference, taking place on September 22 and 23, 2008, in London, England. OmniDate is a plug and play application that transforms any online dating site into a virtual world.
Kotlyar and Abelman will describe the future of virtual applications at the conference on Monday 22nd September at 4:15pm GMT. The conference takes place at Millennium Gloucester Hotel Kensington and Conference Centre. According to Dr. Kotlyar, virtual dating can help dating sites boost traffic and conversions. "The monumental change occurring right now is in virtual reality, and the growth will be astonishing," he says. "In the near future, virtual reality on dating websites will be mainstream. Consumers will demand it, and every site will have it." Mark Brooks, a highly respected dating industry consultant, agrees: "Virtual dating environments are the way of the future and OmniDate is leading the way in the dating space."
Kotlyar and Abelman will show how adding virtual reality to dating sites results in increased traffic and revenue, including higher conversion rates and increased retention. The data comes from test markets, from actual applications on current dating sites, and from user feedback. Demographics show that over fifty percent of the users in the OmniDate test market are over 30, and over half are women.
At the conference, Kotlyar and Abelman will demonstrate how virtual reality lifts online dating to a new level that is more satisfying and rewarding for the consumer. "Even more important," says Abelman "is how virtual reality creates opportunities for online dating sites that will keep them competitive with social networking sites." She explains that "the gaps in service that allowed social networking sites to compete for the online dating market can be addressed by adding virtual reality to personal dating sites."
"Websites that add virtual reality will have a real edge in the market and will experience rapid expansion across the board," states Kotlyar. "We are excited to be able to bring this information to the iDate Conference in London. We look forward to sharing and networking about virtual reality, the next wave of phenomenal growth for the online community."