Maynard, MA (PressExposure) April 05, 2011 -- Longwood Software, Inc., developers of the RevBase® software-as-a-service (SaaS) marketing asset management system (http://www.revbase.com), announced today a new RevBase feature that enables easy customization and personalization of marketing assets. Now, marketers can create PDF-based templates for marketing and sales materials that are tailored by users with pre-approved marketing messages or user-supplied data, including contact information, logos, special pricing, images and sales messages. This enables creation of promotional offers, sell sheets, literature and other assets that are relevant and compelling to specific audiences.
Marketers save time and money in their creative operations with the new RevBase feature. They continue to have control over the design and core content of marketing assets such as ads, newsletters and brochures. But now they can combine their central creative design with field insight and accountability by involving users in tailoring items specifically for their customers.
"This new RevBase feature is a breakthrough in price/performance for marketers," said Scott Richardson, President/CEO of Longwood Software. "RevBase now includes an easy-to-implement capability that gives users the power to create marketing assets that are tuned for maximum effectiveness with their customers. At the same time, marketers can ensure that all such collateral remains brand-compliant. Best of all, this feature is both affordable and easily implemented."
RevBase converts Marketing's selected collateral assets into templates. Then marketers create pre-approved content components for users to access within RevBase. Users can choose to modify the templates by inserting either Marketing-approved content and/or local and market-specific information. In addition to the convenience and time savings, marketers no longer have to pay graphic designers to make these changes.
For example, dealers or distributors now can provide professional looking datasheets by adding their own logos, addresses, and phone numbers. Sales reps can create promotional flyers that feature product offers selected for their own regions, and add personalized sales messages and pricing.
The new RevBase capability is available immediately, and includes training and support.
In addition to the new customization/personalization feature, RevBase fulfills the expanding needs of marketers to manage, share and distribute marketing assets across field operations, sales teams and partners on a global basis. Ensuring consistency, accuracy and reuse of hundreds or thousands of assets in such distributed marketing and selling operations is a key RevBase benefit.
The RevBase system offers electronic and print fulfillment capabilities, including a searchable database for marketing assets; a visual shopping cart for collecting items for distribution; multiple email delivery modes; and click-through tracking of electronically-fulfilled materials. RevBase also features customizable Auto Reports and Item Expiration to alert administrators when items are becoming outdated. RevBase is designed for "out of the box" use, and requires no technical training, IT support, or custom development.