Delhi, India (PressExposure) July 27, 2009 -- According to our latest research on Malaysian tourism industry under the title âMalaysian Tourism Industry Forecast to 2012â, various ad campaigns by the government and low cost traveling are driving the Malaysian tourism industry, which is estimated to see 30 Million tourist arrivals by 2012. Even in an environment of global financial crisis, when tourism industry all around the world have shown a declining trend, tourist arrivals to Malaysia surged to 1,975,776 in March 2009, up 8.6% over the same period in 2008.
As per the research report, efforts of the Malaysian government are driving the countryâs tourism sector in the time of recession. The country has recently launched âMalaysia 1 + 1â campaign, which offers travelers an opportunity to explore two destinations at the price of one. It has got a positive response from people as Malaysia has become more affordable than ever with several holiday options available across all states. In the present climate of recession, travelers prefer value for money and short haul travel, and Malaysia is capable to meet these demands.
Further, Malaysia is recently ranked fourth in terms of value-for-money destination by the World Economic Forum in its Travel & Tourism Competitiveness Report (TTCR) 2009. The report also highlights Malaysiaâs rich natural resources, like the worldâs oldest rainforest, the countryâs effort to preserve its cultural heritage and tourism infrastructure development and tourist attractions are also driving the tourism industry.
âMalaysian Tourism Industry Forecast to 2012â provides in-depth analysis of the present status and future prospects of the Malaysian tourism industry. It thoroughly studies the industry with the focus on various parameters, like inbound and outbound tourism, expenditure by inbound and outbound tourists, type of tourism, accommodation facilities, medical tourism and MICE industry. This report provides strategic insight for clients to evaluate the opportunities for their success in the Malaysian tourism industry.
The research also features forecast on vital aspects of the industry including total tourist arrivals, tourist arrivals by country, tourism receipts, outbound tourists, outbound tourism expenditure, tourist arrivals in ASEAN region, medical tourist arrivals, medical tourism market, MICE visitors, education tourism revenue, outbound Chinese tourists and personal disposable income of Malaysian citizens.
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