Edinburgh, United Kingdom (PressExposure) August 29, 2012 -- The recent launch of luxury hamper company Highland Fayre's revamped website - http://www.highlandfayre.co.uk/ - has come at a very opportune time as hamper companies start to gear up for the Christmas season.
Whilst retail stores still face an uncertain future, the online shopping market is forecast to continue to grow at a rate of 14% - 16%. This strong growth curve has been a major factor in the increase of multi channel retailers and, as a result, the consumer can find himself in a position where there are plenty of discounts and offers to consider.
There is no doubt that online gift buying will go from strength to strength; the luxury hamper market is a prime example of this. The increased competition within the hamper market has led to a need for specialist companies to engage and entice the consumer with more than just the traditional Christmas hamper.
In the last few years, popularity within the online personalised card market has experienced considerable growth. Hamper companies have taken note, and have themselves begun to introduce a personalised gift hamper service, allowing consumers to easily create gifts online for any occasion, including Christmas, Anniversary, Corporate, or Birthday hampers. This new diversity is just the beginning in what is going to become a very exciting and interesting e-commerce market.
Although some speculate that the continued growth of the online retailer could have serious consequences for our favourite high street stores, it is not necessarily the case that brick and mortar businesses will disappear as a result. It is true, however, that in order for traditional retail stores to survive, the way in which they do business and engage with customers will need to evolve.