San Francisco, CA (PressExposure) January 20, 2012 -- The holiday season capped off the 18 month partnership which culminated with the launch of Gump's new website in January 2011. The web based ecommerce platform proved to be integral to the retailer's holiday sales. With a 19% increase in traffic, Gump's saw a 7% increase in conversion on the new web site vs. last year. This resulted in sales that exceeded the team's expectations.
According to Gump's VP of Ecommerce, Alison Stiefel, "This holiday season, we expected high customer expectations and a significant increase in demand from the Gumps.com website. We welcomed the expertise and performance planning from our ecommerce partner SysIQ. With their partnership, we were able to apply the necessary site adjustments to deliver a great customer experience and exceed our sales goals. More importantly, we experienced no website downtime during the vital Black Friday through Cyber Monday promotional weekend." SysIQ helped Gump's accurately predict the increase in website traffic. The teams allocated additional on-demand servers and resources resulting in a properly tuned website that was ready for the increased load.
SysIQ's Founder and CEO Igor Gorin notes "Holiday ecommerce readiness requires expertise in testing, forecasting and optimization. Monitoring and planning continue to be the wisest investment for an online business today. We're extremely pleased with Gump's success and look forward to a continued successful relationship".
San Francisco, California-based SysIQ, Inc., a leading ecommerce solutions provider for multi-channel retailers, has more than 10 years of experience in growing online businesses, creating customer-centric experiences, deploying leading on-demand technologies, securely managing operating systems, databases, applications and hardware. SysIQ delivers complete, integrated solutions, ranging from ecommerce strategy to ongoing business support. SysIQ is committed to developing long-term value and ROI for its clients, and aims to build a lasting partnership that continues long after the launch of a new site. Clients include: SamAsh Direct, Moss Motors, Woodland Hills Wine Company, Parts Town, Gump's, and UPCO. http://www.SysIQ.com
The legendary San Francisco destination for luxury gifts, jewelry, artful objects, and home décor, which history dates back to 1861, Gump's is a leader in direct to consumer shopping with an award winning catalog and website showcasing everything from exquisite jade and freshwater pearls to the best in cut crystal, tabletop and interior objects. With the new Gumps.com shoppers around the world can experience the singular and memorable shopping experience that San Franciscans have known for almost 150 years.