Toronto, Canada (PressExposure) December 25, 2009 -- In order to master article marketing and writing you must understand the meaning of all the aspects. The title, and the summary are to make the reader actually read the first sentence of the article. So that is your goal when writing the title and summary of an article is to get the reader to read the first sentence. After they read the first sentence your goal then is to make them read the second sentence. Then the third and so on and so forth.
This will get the reader to read the article fully and you can be putting the reader in to any environment you like and be giving them the value and benefits they are looking for by keeping them wanting more by saying that is not it.
The article body is to get the reader to read the entire article because you keep giving them the information they are looking for and answering their questions on the way. To keep the readers attention you must have your entire article giving and giving more value constantly and making it stand out by not trying to put other things in the article other then what they are looking for and give them what they want. Let me explain.
When the reader reads your title and summary they are expecting what they read in the article title and summary to be all in the article body explained in full detail so they understand and get what they came for.
Now for the keywords which you put into your article must be relevant to your title and your actual article. You want to choose one keyword which you want to dominate the search results for. For example you want to rank for make money online. The keyword make money online must be in your title only once though and then in your article summary once and then in your article body 2 - 3 times and then in your resource box once as well. Everything must be relevant and not look like your are writing about other things other then whatever keyword you choose. For example this article was about how to master article marketing online and that is all it is going to be about. Now for the best part.
Once you put the keyword into the keyword box you can add more keywords which are relevant. You do not want to put more then 3 - 6 keywords in because even 5 has been the magic number to get the best results and not look like your just trying to be all over the place. Let me share the biggest tip.
You want to find keywords that have less then ten thousand searches a month.