Boston, MA (PressExposure) December 30, 2008 -- Industry Analysts Focus on New Marketing Strategies
It would seem that just as with most other business genres, difficult times have brought about new changes for mortgage brokers in the US. It's the lagging economy and the subsequent plummeting home sales figures that have spurned todays mortgage brokers to look for new ways to generate business and according to more than one industry analyst, they are finding them.
At a recent annual gathering of mortgage brokers in Las Vegas, Nevada, progressive new ideas and options were floated as each speaker took the podium. One speaker in particular drew particular interest from the audience who had gathered for a dinner party on the opening night of the function held at the Mirage Casino on the Vegas strip.
Frank Collins, President and CEO of Core Marketing, outlined the new growing trend in flat fee mortgage leads marketing such as his company now offers. âIn a nutshell, we offer unlimited mortgage leads in up to five states per client for one flat feeâ. This includes jumbo, FHA [http://www.coreleads.com/fha-leads.html], VA, basic refinances, commercial as well as mortgage modification leads that are currently seeing a huge increase in numbers.
When pressed for details in an interview afterwards he explained even further how this new plan that his company had developed worked. â This program works better for mortgage brokers and companies that are licensed in multiple statesâ. Also all leads are sent in real time, which means that the very moment they come in, they are automatically redistributed back out to our clients.
On an entirely different yet related note one mortgage industry expert explained that Internet or search engine optimization is key when dealing with any web based business of this type. That is, how well positioned their websites are in Google, Yahoo and MSN search engines greatly determines how many mortgage leads this type of business is going to be able to pass on to their paying clients.
This is something that many people who are new to online marketing of any business genre definitely need to learn to understand. It changes the game completely, because in the past with most types of businesses, including mortgage lead marketing, size definitely mattered over all other factors. However; today no mater what size a business is, if it's Internet presence isn't positioned optimally in the search engines, it will be at a disadvantage to those that are.
A recent industry survey of banks and lending institutions nationwide has shown an increasingly growing number of them instituting voluntary non governmental home mortgage adjustment or modification programs in an effort to stem the rising tide of home foreclosures.