Denver, (PressExposure) May 04, 2009 -- A new survey designed to provide a comprehensive review of financial, salary and operations data for specialty retail stores was announced by the Museum Store Association (MSA) at the 2009 MSA Retail Conference & Expo.
MSA will open this survey to its entire membership in addition to hundreds of other professionals from retail stores affiliated with museums, historic houses, art galleries, zoos / aquariums and other types of cultural institutions. Along with questions about store operations, retail sales, profitability and staffing, the report goes beyond previous studies by also exploring best practices in areas such as sales growth, marketing and merchandising.
âIn todayâs economic climate,â emphasized MSA President Gwen Benner, âspecialty retail stores need to know more than ever not just where they stand financially compared to their peers, but also what common practices the most successful stores have found to be effective.â
Survey results will be published this summer as the 2009 MSA Retail Industry Report. Participants in the survey benefit from a free executive summary of results and a substantial discount (more than 70%) on the full report, which will retail at $249 for MSA members and $349 for non-members.
Note: All cultural institutions with an affiliated retail store are eligible to participate in the survey. Details can be found on MSAâs Web site (www.MuseumStoreAssociation.org) on the home page and in the Media / Press section under the For Everyone menu. To request an invitation to take part in the survey, please go to: [http://www.MuseumStoreAssociation.org/SurveyRequest.htm]
MSA is a nonprofit, international association organized to advance the success of museum retail professionals. By encouraging high standards of professionalism, MSA helps cultural commerce professionals better serve their organizations.