MSI Teams Up With Redington India, To Strengthen Its Distribution Network In India

New Delhi, Delhi India (PressExposure) March 01, 2011 -- Micro Star International (MSI), the leading Motherboards & laptop manufacturer from Taiwan, has announced its strategic tie-up with Redington India, for the distribution of their entire range of mother-boards in India. This move marks another footstep from the company, to ensure that their entire range of motherboards is easily accessible for the potential consumers.

With this tie-up, MSI will be able to expand its reach across most of the cities and towns in India. The thrust of this expansion will come from Tier 1 and 2 cities.

"MSI is proud to partner with Redington India, which will help us expand our footprint in India. With gaming becoming increasingly popular, there is an emerging need for high capacity and feature rich motherboards in the country." said Eric Kuo, MSI India head, General Manager, India.

Mr. S Selva Nayagam - Head Strategic Business Unit at Redington India said, "Our partnership with MSI reiterates Redington's commitment towards bringing world- class brands to customers. MSI is a well renowned global brand and is known for its innovative technology."

The current motherboard market in India is estimated to be around 500-600 crore. With the PC penetration growing and the economy picking up, the market is expected to increase further.

About MSI:

Founded in August 1986, MSI (Micro Star International) is a world-class leading company specializes in the design and manufacture of mainboards, graphic cards and notebooks. MSI is now the world No.1 graphic card manufacturer and in the Top-3 in mainboards. According to Displaybank, MSI was the No.4 Netbook supplier in 2008 and being ranked as Top 10 NB Brand in the worldwide market based on shipments. MSI Computer India Pvt. Ltd. initiated its local presence as a licensed office in 2005 and has become a fully functional subsidiary in 2007. Today MSI India has 60 employees to provide local sales, marketing and service support.

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About Redington India:

Redington India Ltd is a leading IT distribution player in the Indian, Middle-east and African regions. Commencing Indian operations in 1993, it has successfully transformed itself from a pure IT product distribution firm with traditional cash and carry model to a leading integrated supply chain solution provider that includes non-IT products and involves management of large inventories.

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Press Release Submitted On: March 01, 2011 at 4:42 am
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