Mumbai, India (PressExposure) January 12, 2010 -- Mahindra & Mahindra Ltd. (M&M), one of India's leading auto companies, welcomed the New Year with a kitty full of awards and accolades.
The stylish Mahindra XYLO, India's first 'Sedan Plus' vehicle scored a hatrick as it received no less than three awards from the automotive media. These include MUV of the Year from the NDTV Profit Car and Bike Awards, UV of the Year from the CNBC TV 18 Overdrive Awards and MPV of the Year from the Zigwheels Car and Bike Awards.
The recently launched Mahindra Duro Power Scooter was declared the Scooter of the Year by NDTV Profit Car and Bike Awards.
M&M also received the Auto Bild India Golden Steering Wheel for Technology of the Year for its path-breaking FuelSmart system with Micro Hybrid technology. This technological innovation developed by the Mahindra Research & Development team with the support of M/S BOSCH, is not only environment friendly but also fuel efficient and very affordable.
"We are absolutely delighted to receive these awards from some of the most revered publications in the automotive media. Both the Mahindra XYLO and the Mahindra Duro have proved themselves within a few months of their launch and these awards are a clear validation of their success. This sweeping victory across products is also testimony to the Mahindra Group's focus on customer-centricity and technology which are key elements that go into development of every product," said Dr. Pawan Goenka, President, Automotive Sector, Mahindra & Mahindra Ltd.
The NDTV Profit Car and Bike Awards, the CNBC TV 18 Overdrive Awards and the Zigwheels Car and Bike Awards are some of the most prestigious awards in the Indian automotive firmament. Research conducted by a third party is the basis of winners' selection. Various parameters are taken into consideration at the time of selection by an eminent panel comprising industry stalwarts from the sector and allied industries, as well as media who have been tracking the sector for a while.