Manish's Melange of Ethnicity with Lufthansa

Old Bridge, New Jersey (PressExposure) March 15, 2009 -- The weddings are on the card! And this time, they’re on with class by some familiar and unexpected faces. The style diva, Manish Malhotra and the classy European Airlines to India, Lufthansa Airlines, merge together to unravel their fairytale wedding collection comprising three wedding ensembles for the grooms and brides to be in United States. The collection underscores modernity in ethnicity, evoking glamour within a traditional appeal.

The exclusive bridal range includes exotic bridal lehengas and accompanying sherwani outfits crafted in an enthralling use of romantic and sensual hues like maroon, burgundy, pink, red and wine shades. There is a lavish use of classy silhouettes, comfy fabrics encrusted with the elaborate use of Swarosvski crystals and blings. The tasteful rendition of sophisticated embroidery work in brocade and antique work in the apparels, make them look unique.

This exotic range is a culmination of an eventful merger between the brand himself, Manish Malhotra and the number one European carrier to India, also responsible for heading many free bollywood themed promotions for South-Asians, Lufthansa. The collaboration between these two style icons underscores their dedication to enable the bonding of the South Asians in the U.S. with their overseas friends and loved ones. "I create for demanding contemporary South Asians who achieved success in life and deserve the best. That is why Lufthansa is an ideal partner for me, and why I was so proud to join this campaign," says Manish.

Manish’s wedding range is enthralling all the future brides and grooms envisaging the most precious event of their life. And promoting the Wedding Collection campaign to reach a wider belt in global audience is MediaSphere, a leading marketing and event management firm. Teaming the two brands to bridge the continental gulf, MediaSphere is juxtaposing fashion with air-travel in association with Global Advertising Strategies for South Asians planning their Indian Wedding in America. The prestigious designer observes, "Working with Mediasphere has been a pleasure since they deliver high quality work. They are a young, hardworking and highly professional media company, which has efficiently added boost to my brand." invites all the engaged couples to submit their unique love stories to win the most popular wardrobe. Other prizes include tickets to India on Lufthansa Airlines. So, whether you are a new couple looking to experiment on your most important day, or just want your friends and family members to win great prizes, from Manish Malhotra designs to free Lufthansa airfare, visit today and start participating.

Check out the exclusive designs at

About Mediasphere

Mediasphere is a boutique PR and Event Management firm dedicated at providing comprehensive media solutions.

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Press Release Submitted On: March 25, 2009 at 5:21 am
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