Many Says I Do in Queensland: Triggering a Booming Wedding Tourism

Hawthorn, Australia (PressExposure) February 20, 2012 -- Wedding tourism is flourishing in Australia's Sunshine State!

Despite the strong Australian dollar, the wedding business is booming in Australia's north, revealing an increase of 30 per cent in the number of overseas couples on Australia travel visa choosing to getting married in North Queensland in the past five years.

In the recent Births, Deaths and Marriages statistics, figures reveal that there were 2640 domestic and international visitors on Australian tourist visa that had held their wedding from beach ceremonies on tropical islands to remote rainforest escapes last year.

According to tourism operators, one of the biggest emerging trends was the "wedding weeks" - in which couples on tourist visa for Australia take advantage of combining their wedding with a holiday shared with family and friends.

Tourism Minister Jan Jarrett stated that the healthy increase in couples having their weddings in Australia's Sunshine State would have a positive impact on the country's economy.

Minister Jarrett commented that with the average cost of a wedding amounting to $50,000 and with most couples bringing an average of 50 guests on Australia tourist visa with them who will turn up for the ceremony despite weather or global uncertainty, the wedding tourism is an important market.

Minister Jarrett further commented that the wedding tourism has become a highly important market as in destination weddings where the spending will be more. This is due to the fact that couples and their wedding guests on travel visa to Australia will factor in a week or so worth of accommodation, transfers, food and tourist experiences as in this way, they don't have to travel a long way just for a day out but they can also have the opportunity to have a fabulous Queensland holiday in some incredible locations and enjoy the wedding.

In Australia, Queensland holds the largest share of the international honeymoon market which has seen a surge in interest from Asian couples, attracting 48,000 international honeymooners, mostly from Japan and Korea, between January and September in the last year.

According to Minister Jarrett, many Asians viewed Queensland as a dream destination, providing lots of opportunities for local businesses to get a bigger slice of the honeymoon and wedding market.

To capitalize on the trend, Tourism Queensland is set to partner with a Taiwanese wedding business which is set to launch a wedding and honeymoon website in March with a campaign targeting Taiwanese couples with Gold Coast packages.

Tourism Australia has also set to plan a marketing campaign that showcases a six-page brochure in a Korean wedding magazine featuring properties such as Palazzo Versace on the Gold Coast, Hamilton Island, the Great Barrier Reef, theme parks and beach and water sports.

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Press Release Submitted On: February 20, 2012 at 9:17 pm
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