Mark Fast's Models to Direct Change in the Modelling Industry

Norwich, United Kingdom (PressExposure) October 01, 2009 -- Mark Fast may have made history last weekend by including models up to UK size 14 in his catwalk show for London Fashion Week. The decision has caused controversy, especially as staff have actually left over the decision. Will this directly affect the high fashion industry's attitude towards size zero models?

The designer decided to use larger sized models after working with size 12 Hayley for the All Walks Beyond the Catwalk exhibition. Mark Fast has been criticised in the past for creating dress designs that are so tiny only the super-skinny would feel comfortable wearing them. Is this his attempt at fighting back?

Reports in the media seem unsure of whether the two people, a stylist and a casting director, working on the show were fired or left of their own accord. "There were creative differences with regards to the casting of those girls," was the only comment from MD Amanda May.

Although it might be hard to believe, the decision to create a more inclusive collection was apparently not politically motivated or a publicity stunt. "The decision to use the fuller girls is something have we have been talking about," says Amanda. "We wanted women to know they don't have to be a size zero to wear a Mark Fast dress - curvier women can look even better in one."

The response to the addition of size 12 and 14 models to the high fashion catwalk was generally very positive. However, the collection itself did receive some criticism due to the lack of underwear. "Cast normal size women again, Fast, it was great," enthused Alice Fisher in the Guardian. "But next time, knit them a bra as well as a dress."

About Models Direct

Models Direct [] is a talent and model agency for female models, male models, teen models, child models and baby models for advertising, fashion, film, TV, promotional and photographic modelling work. We are a Government-regulated Model Employment Agency... not an online showcase, we're the real thing!

If you think you, or perhaps your partner, child, baby or pet, might be a suitable model for us to put forward for selection to appear in films, TV, fashion, promotions, advertisements and photographic modelling, please visit the website [] or call us on +44 (0)871 224 6000. Modelling can be great fun & often rewarding as a part time hobby.

Press Release Source:

Press Release Submitted On: October 13, 2009 at 8:22 am
This article has been viewed 15305 time(s).