Market Opportunities and Business Strategies in Private Label Branding in Brazil

Navi Mumbai, India (PressExposure) March 28, 2012 -- The report provides top-level market analysis, information and insights into the Brazilian private label products market, including:

• Current, historic and forecast share of the Brazilian private label market

• Comprehensive, country-specific analysis of market attractiveness covering key macroeconomic trends plus benchmarking with other key global and Latin American private label markets

• Detailed analysis of the key drivers for private label in Brazil

• Detailed analysis of the challenges affecting the private label market in Brazil

• Detailed analysis of retailer strategies by product categories and by retail format

• Case studies of the top private label retailers in Brazil


Private labels accounted for a market share of XX% in Brazil in 2007. This figure grew by XX% during the review period to reach a market share of XX% in 2011. The global financial crisis led to consumers becoming more value-conscious. Brazilian consumers have become more willing to try private label products at the expense of branded products in order to save on their grocery expenditure. Industry Report

The growing share of organised retail in Brazil meant that retailers continued to improve on the quality of their private label products and started marketing them between the leading and discounted brands. While the low cost of private labels continued to be the key driving factor, manufacturers started entering the premium market by offering high value products. Over the forecast period, private labels are expected to record positive growth and be driven by consumer demand for high-value products.

There is an increasing trend of collaborative product development in the Brazilian market. As a part of this trend, companies are involving consumers in product development activity. Some of Brazil's key private label product categories include paper napkins, paper towels, alcoholic drinks, carpet cleaner and disinfectant.


• This report provides a comprehensive analysis of the private label market within the consumer packaged goods industry in Brazil

• It provides an overview of key global markets for private label

• It provides comparison of private label market share in Brazil with Latin American countries and with the key global markets

• It provides historical shares for the Brazilian private label market for the report's 2007-2011 review period and forecast figures for the 2012-2016 forecast period

• It highlights the consumer, business and economic factors driving the private label market in Brazil

For more information kindly visit :

Market Opportunities and Business Strategies in Private Label Branding in Brazil


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Press Release Submitted On: March 28, 2012 at 4:48 am
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