Market Opportunities and Business Strategies in Private Label Branding in India

Navi Mumbai, India (PressExposure) March 29, 2012 -- The report provides top-level market analysis, information and insights into the Indian private label products market, including:

• Current, historic and forecast values for the Indian private label market

• Comprehensive, country-specific analysis of market attractiveness covering key macroeconomic trends plus benchmarking with other key global and Asian private label markets

• Detailed analysis of the key drivers for private label in India

• Detailed analysis of the challenges affecting the private label market in India

• Detailed analysis of retailer strategies by product categories and by retail format

• Case studies of the top private label retailers in India


The market for private label products in India is still in its nascent stages and accounted for just XX% of the overall retail market in 2011. The Indian retail market is highly fragmented and primarily consists of unorganized outlets such as 'kirana' stores. It is expected that organized retail is going to undergo a period of growth over the forecast period. Retailers entered the Indian private labels market by providing staples such as food and beverage products. The positive growth potential of these categories convinced many retailers to enter the personal care market in 2009. The main growth strategy of Indian retailers is to provide consumers with national brands as a trust exercise; as such brands provide a level of quality and assurance to consumers, who are then offered private labels as a discounted alternative. The Future Group recruited national sports icon, Sachin Tendulkar, to create a sub-brand named 'Sach'. In this way, the Group expects to attain national recognition with some consumers and an emotional connection with others. This is the first instance of private label product endorsement in the Indian market. Growth in private labels has resulted in several conflicts between retailers and national brands, owing to issues such as margins, displays and shelf space. Retailers are more inclined to push the sales of private label products as they offer greater profit margins. Market Analysis


• This report provides a comprehensive analysis of the private label market within the consumer packaged goods industry in India

• It provides an overview of key global markets for private label

• It provides comparison of private label market share in India with Asian countries and with the key global markets

• It provides historical shares for the Indian private label market for the report's 2007-2011 review period and forecast figures for the 2012-2016 forecast period

• It highlights the consumer, business and economic factors driving the private label market in India

• It covers a summary on the key challenges facing the private label market in India

• It details the business strategies of private label brands by retail store formats

• It discusses the key emerging product strategies in the Indian private label market

• It compares the pricing strategy adopted for private label products in key categories

• It outlines the future outlook for the Indian private label market

• It profiles the major retailers in the private label market in India

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Market Opportunities and Business Strategies in Private Label Branding in India


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Press Release Submitted On: March 29, 2012 at 5:30 am
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