Nashua, New Hampshire (PressExposure) September 30, 2008 -- Ed Hennessy, PMG Principal and Founder announced that the Market Warfare book that he authored was selected by the award-winning, Industry âWinnerâs Circleâ series, as an outstanding 2008 Marketing work.
The Winnerâs Circle is hosted by John Paul Mendocha, a.k.a. Dr. Speedselling and is distributed to a large, active network comprised of leading Industry Infomarketers, small-to-medium sized entrepreneurs and business owners, Sales and Marketing professionals and key Industry leaders.
Mendochaâs interviewing techniques are noted for cutting through the fluff and getting down to hard material that is useful to the Winnerâs Circle dedicated audience.
During the interview, Mendocha mentioned that he has an appreciation of the genesis of Hennessyâ approaches and techniques, which have generated $500 - $750 million revenue (cumulatively) for Client companies, over the last two plus decades. John Paul commented, âHennessyâs programs/campaigns and expert advice have literally changed the fortunes of his Client target companies. He is a master in his field and has developed and proven (time-after-time) that his breakthrough techniques deliver tangible results.â
When asked what the price of Hennessyâs new book titled âMarket Warfare: Leadership & Domination Over Competitorsâ sells for, which is $19.95 u.s.d., John Paul shot back and said that the material in the book not available anywhere else is worth millions to the potential readership.
The Publisher, American Book Business Press is promoting the book, as a significant work that will change the Market Consulting landscape.
Included among the key Industry luminaries that endorse and support the Market Warfare book are Jay Conrad Levinson â the Father of Guerilla Marketing and Gary K. Wolf â the creative genius that authored the book that fueled the blockbuster Disney movie âWho Framed Roger Rabbit.â
Mr. Wolfâs commentary drives home the value of Mr. Hennessyâs expertise and the impact of the Market Warfare book.
He indicates, âIn the rough and tumble Marketing Wars â Ed Hennessy is my Yoda.â
The book can be obtained through the Publisher Direct Book Store at the following link:
The book is also promoted on Amazon, Target, Borders, All BookStores.com, Baker & Taylor, Ingraham Books, ABE, Bookfinder.com, Barnes & Noble and other popular Worldwide on-line outlets.
Hennessy said, âIt is a strong statement to be selected and participate in the Winnerâs Circle. The Market Warfare book is gaining momentum and has far exceeded our expectations, in terms of, early-stage readership response. We have an active Book Launch and Promotional program, which is being worked with the Publisher. The Market Warfare book is beginning to show-up everywhere.â
Hennessy, who goes by the nickname Hawkeye indicated, âAs a Marketing pro, I looked high-and-low for a work like the Market Warfare book and could not find it. As a result, I decided to fill the void and produce a practical guide for other Industry associates that could take advantage and apply the breakthrough approaches and techniques.â
Copyright 2008 Performance Marketing Group Edmond Hawkeye Hennessy
PMG is a private Market Consulting firm located in New Hampshire that specializes in powerful Market Programs that generate tangible results for Client Companies. PMG has been responsible for generating $500-750 million revenue (cumulatively) for various Clients, by the application of its innovative programs/campaigns.
John Paul Mendocha, a.k.a. Dr. Speedselling is a noted Industry Consultant that specializes in providing high-powered, Sales Coaching/Mentoring Programs to major corporations, small-to-medium sized businesses and hard-driving, Sales & Marketing professionals that demand optimum performance.