Boston, Massachusetts (PressExposure) November 09, 2008 -- Ed Hennessy, PMG Principal and Founder announced that the Market Warfare book that he authored was ranked #1 on Amazon.com recently, within its subject category and class of work.
Hennessyâs book outpointed many books from recognized authors that focus on applying warfare techniques to various business challenges.
He commented that âThis Market Warfare book is different in that it shows how the breakthrough approaches/techniques outlined are applied to critical areas of the business. Unlike other works that concentrate on positioning, as it relates to advertising and PR, Market Warfare tackles Product Launch Campaigns, Competitive Attack Programs, Industry & Vertical Market Development, Distribution Channel & Alliance Marketing Effectiveness, Target Account & Opportunity Development, and much more. All wrapped in an easy-to-master guidebook that provides the reader the Combat Training to dominate your market at the competitorsâ expense.â
The Publisher, American Book Business Press is promoting the book, as a significant work that will change the Marketing landscape.
Included among the key Industry luminaries that endorse and support the Market Warfare book are Jay Conrad Levinson â the Father of Guerilla Marketing and Gary K. Wolf â the creative genius that authored the book that fueled the blockbuster Disney movie âWho Framed Roger Rabbit.â
Mr. Wolfâs commentary drives home the value of Mr. Hennessyâs expertise and the impact of the Market Warfare book.
He indicates, âIn the rough and tumble Marketing Wars â Ed Hennessy is my Yoda.â
The book can be obtained through the Publisher Direct Book Store at the following link:
The book is also promoted on Amazon, Target, Borders, All BookStores.com, Baker & Taylor, Ingram Books, Bookfinder.com, and other popular worldwide on-line outlets.
Hennessy said, âIt is a strong statement to be ranked #1 on Amazon. The Market Warfare book is gaining momentum and has far exceeded our expectations, in terms of, early-stage readership response. We are working an active Book Launch and Promotional program, with the publisher. The Market Warfare book is beginning to show-up everywhere.â
Copyright 2008 Performance Marketing Group