Marketers Make Hay While Sun Shines, Launch Cavalcade of Educational Boot Camps This Summer

, (PressExposure) July 25, 2006 -- FOR IMMEDIATE RELEASE:

July 25, 2006 -- For many professionals, summertime means easing up on work and spending the long days sipping cool drinks and lounging poolside. But for web consultants, hot weather signals that marketing school is back in session. Each year during the summer months, the internet's brightest marketing stars help newbies master the technical aspects of running and managing a web-based business. Summer of 2006 brings an arsenal of guerilla marketing tips in the form of webinars, boot camps, teleseminars and PDF downloadable tutorials in the areas of copywriting, design, networking, virtual assistance, HTML coding, article marketing, and much more.

Dina Giolitto, owner of Copywriting and Marketing, observes the shift from high-volume client work to a more laid-back, information-gathering consumer state of mind during the summer. "It's a time to expand your knowledge, hone your skills and making future business plans," she says of the warmer months. "For consultants, June through early September's buying patterns demand a heavier emphasis on sidestream revenue in the form of educational products. Smart marketers will use this time wisely and offer their readers something of informational value in addition to their usual array of services."

To this end, Giolitto has created's first ever copywriting education program, Web Copy Gone Wild Copywriting Boot Camp, as a way to initiate new writers into the world of professional advertising. A veteran corporate/web copywriter for more than 11 years, Dina has infused Web Copy Gone Wild boot camp's educational content with a heavy dose of traditional advertising methodology. Tailored for those who want to launch a copywriting career on the web or write persuasive copy for their own small businesses, the course covers critical elements of copywriting including target audience development, creative platform creation, headline writing, active vs. passive voice, linking strategies, and more. Copywriting Boot Camp will be available at a reduced price until Labor Day 2006, at which time the sign-up fee will double.

Lori Davis, President of Davis Virtual Assistants at, is another marketer putting an emphasis on coaching and skill development this summer. Creator of's HTML and Craigslist Training, Davis devotes one day per week to helping new marketers master web business back-end essentials. For many professionals who have made the switch from corporate to sole proprietorship, the greatest challenge lies in mastering daily web business management techniques. A simple skill like knowing the basics of HTML or how to leverage the power of classified web advertising can save a shoestring marketer thousands of dollars per year on content publishing, and this is where Lori Davis's course proves itself invaluable.

Says Davis of her web training classes, "I'm thrilled to be able to share my HTML skills and my 7+ years of Craigslist experience with new web business owners. Indeed, it's important for all small business owners and web marketers to enhance their skill set before the September surge in business. Both groups should have the basics of HTML under their belts, as well as have the knowledge of how best to exploit Craigslist for all it's worth."

Biana Babinsky, the Founder of Marketing Salad at offers business owners marketing lessons in audio, live teleclass and PDF formats. Biana teaches members of how to get better known online, get more clients and make more money. Her students have access to online business worksheets, audio recordings, teleseminars led by experts, and marketing coaching and support directly from Biana.

Says Babinsky, "Many times business owners tell me that they dislike marketing, but 9 out of 10 times this is because they are not sure how to market. I take guesswork out of marketing - my students get step-by-step, clear direction on how to market their business online. My students know exactly how to market, and, as a result, marketing takes much less time, and still produces RESULTS."

To sign up for Lori Davis's HTML and training, please visit

For more information about Dina Giolitto's Web Copy Gone Wild Copywriting Boot Camp, go to []

To explore Biana Babinsky's online marketing courses and teleclasses, visit

# # #

About Copywriting and Marketing


Dina Giolitto, Copywriting Consultant


Email: Dina [at]

Press Release Source:

Press Release Submitted On: July 25, 2006 at 10:17 am
This article has been viewed 47971 time(s).