Bristol, United Kingdom (PressExposure) August 21, 2009 -- 14 ideas to help small businesses wow customers revealed on Marketing Donut.
Ever sent a thank you note to a customer who paid on time? Give it a go and youâll be amazed by the results says Derek Williams of the WOW! Awards, in a new article on SME marketing website Marketing Donut.
Embracing the power of saying thank you is one of 14 suggestions Williams has to help small business owners and managers dazzle customers with exceptional customer service.
His other ideas include simple things like engaging with customerâs personal interests and taking gifts to meetings. âOver the years I have won huge amounts of business from taking cakes to meetings,â says Williams.
Williamsâ more serious suggestions include treating complaints as a nugget of gold and offering a guarantee. âMake your guarantee truly outrageous. The greater your commitment to your customer the more likely they are to try buying from you.â
Marketing Donut is a free, specialist resource for SMEs. Backed by Google and Royal Mail, itâs packed with comprehensive, easy-to-follow advice and resources to help small business owners and managers address all aspects of small business sales and marketing.
The Marketing Donut is at http://www.marketingdonut.co.uk