South Salem, New York (PressExposure) March 17, 2008 -- On Tuesday, January 29th, Lori Sandler, creator of Divvies (the nut- and dairy-free treats that are âmade to shareâ), and her son Benjamin, will join Martha Stewart on her show to make their notoriously moist and delicious cupcakes without using the traditional ingredients; milk and eggs.
Lori Sandler started Divvies with her husband Mark as a sweet solution for the millions who have serious food allergies and canât share in the fun of party treats or even the simplest playdate snacks. Sandler was determined to bring the yummy, safe confections sheâd perfected for her son, Benjamin, who has life-threatening food allergies, to the rescue of other parents who were struggling to find delicious treats for their children with food allergies.
While milk, eggs and nuts get left out of every Divvies treat, the key ingredient to the companyâs success is that kids donât get left out when it comes to eating and celebrating. Hence, Divvies tag line: âmade to shareâ! Martha Stewart invited Lori and her son Benjamin into her television kitchen to share with her world-wide audience how simple it is to bake something sweet and delicious that can include rather than exclude guests with food allergies.
âIsnât it nice that your mom makes all these treats for you?â Martha asked Benjamin on set. Benjamin let Martha know that his mom doesnât just make this whole line of gourmet treats just for him, but for everyone.
Check local listings for the network and time this segment will air on Tuesday, January 29th. Contact Martha Stewart directly and air your thoughts, comments and support for segments like the one featuring Divvies that deal in with food allergies, in a very practical way.
Accredited media interested in scheduling an interview to discuss this press release in more detail are encouraged to contact firstname.lastname@example.org
Contact: Mark Sandler â President 240 Oakridge Common South Salem, NY 10590 914-533-0333 http://www.divvies.com