Reinach, Iran (PressExposure) January 24, 2012 -- Matrix BCG for Brand Portfolio Management and Analysis
Use the matrix BCG tool of MM4XL software to analyse the competitive and financial performance of your brand portfolio to make better business decisions in brand management.
According to Mirio De Rosa, Marketing Director at MarketingStat, The matrix BCG tool of MM4XL software applies the original algorithm as developed by the Boston Consulting Group company in the 70's. The BCG Matrix is a very popular brand management tool. Its logic is based on the assumption that success in business is strongly linked to cash flow, which is a function of market share and market growth. The matrix BCG tool of MM4XL software can analyse the brand portfolio of a whole company. Each brand is displayed as a bubble on a two dimensional map, which helps reasoning on the product life cycle and its life cycle management, on the marketing investment level, the company strategy, and much more.
Marketing Manager for Excel (MM4XL) is a comprehensive analytical toolbox designed to supply marketers, business consultants, and academics with all the tools they need to improve strategic business decision-making. Fully functional trial copies of MM4XL can be downloaded from http://www.mm4xl.com/try_mm4xl.php.
MM4XL software can extract more strategic information from expensive market data, applying the well-documented methods and techniques of marketing and management science, as well as the latest analytical solutions. MM4XL embeds in Microsoft Excel to provide unparalleled graphical and analytical power for supporting critical business decisions and for monitoring ongoing activities.
The tools which make up the MM4XL software toolbox are organized in three main categories: (1) Strategic management tools, (2) Business analysis tools, (3) Charts and maps tools.
Marketing Manager for Excel, MM4XL is a software product of MarketingStat GmbH, a privately held marketing consulting firm located in Reinach BL, Switzerland. Since 1998, the core principle behind MarketingStat's development of MM4XL software has been "to foster scientific business management - as opposed to pragmatic management - in order to help clients improve business performance."
MarketingStat has made MM4XL software easy to use. It can be run in five different languages: English, Spanish, French, German and Italian, and it includes detailed online help and example sheets that explain both the concepts behind each tool and how to use it.
MarketingStat's website is located at http://www.marketingstat.com.