Medical Alliance Services Establishes National Network of Physician Observation Centers for Custom Acoustic Liposuction

Southlake, TX (PressExposure) December 15, 2009 -- Medical Alliance Services, a US medical technology distribution and services company, announces the launch of their National Physician Observation Program. This program will establish qualified centers dedicated to the transfer of information directly from physician to physician about Custom Acoustic Liposuction technology and the exciting use of the CAL system for fat transfer and fat harvesting [].

Paul Herchman, CEO of Medical Alliance Services says, “It is our vision to establish a network of centers where physicians who are interested in exploring office based liposuction, or have a desire to learn about Custom Acoustic Liposuction, may do so easily and without the typical restraints and pressures which they may experience from our industry.” Medical Alliance Services is partnering with physicians who (1) share our belief that physicians teaching physicians is the best format for technology and procedural information to be shared with their peers, (2) who enjoy sharing their knowledge with their peers and (3) have the experience, facility and motivation to help provide education for the safe and effective use of the products we distribute to physicians.

This program demonstrates our commitment to the safe and effective use of our Custom Acoustic Liposuction technology. The opportunity for physicians to observe live procedures enables both the beginning liposuction physicians and the seasoned liposuction physicians to enhance their technical, practical, clinical and procedural knowledge in an authentic medical setting.

Historically, the use of physician observation services has proven to be an effective way to allow physicians to formulate significant evaluations of medical technology and procedures. Physician-to-physician discussions about medical procedures are a preferred method by which most medical doctors wish to obtain knowledge. Herchman says, “In today’s tough economic times and competitive markets it is very difficult for knowledgeable practicing physicians to take the time to share experience with their peers. By allowing visiting physicians to observe actual genuine procedures in the Observation Centers, physicians are able to ask and answer questions in “real-time” about Custom Acoustic Liposuction and its processes without having to travel long distances. We believe that transferring information via physician-to-physician is vital to empowering the doctor to make educated decisions about technology and help deliver the best patient care possible.

We currently have numerous Physician Observation Centers established and are in discussions to add many other observation centers in geographically desirable locations across the US. Medical Alliance Services will be announcing specific information about these centers in the coming months. Physicians’ wishing to observe CAL procedures at a Physician Observation Center should contact (866) 981-5017 or visit for further information.

About Custom Acoustic Liposuction: Custom Acoustic Liposuction (CAL), known in Europe as Nutational Infrasonic Liposuction (NIL), is the newest form of Liposuction offered in the United States. It was first introduced in Belgium by a physician who performed several Liposuction procedures per day. Liposuction procedures require a good amount of physical exertion on the part of the physician performing the procedure so CAL was developed with an objective of increasing the physician’s performance while decreasing the physician’s effort. CAL has been used in thousands of procedures and presented at more than 100 scientific sessions world-wide. The CAL System offers all of the benefits of current Liposuction technology without most of the inherent risks. CAL is FDA cleared for the removal of soft tissue and fluid from the body during general surgical procedures including suction lipoplasty for aesthetic body contouring and is distributed in the United States by Medical Alliance Services, []. (866) 981-5017.

About Medical Alliance Services

Medical Alliance Services was founded by its CEO Paul Herchman, an aesthetic industry veteran. Since 1989 the executives at Medical Alliance Services have proven themselves as market leaders by identifying market opportunities, addressing the relative key strategic issues and developing effective specific tactics to take advantage of the changing marketplace needs and dynamics. During his career, Paul Herchman started two medical device sales and marketing companies, both of which appeared in INC Magazine’s Fastest Growing Private Companies. One of those companies, formed in 1995 underwent its Initial Public Offering (IPO) in 1996 and was then sold in 2000 to an international pharmaceutical company. Throughout his career, Mr. Herchman also served on various aesthetic industry boards including the American Society for Lasers in Surgery and Medicine. Medical Alliance Services is based in Dallas, Texas with business development representatives nationwide. For more information please call (866) 981-5017.

Press Contact:
Paul Herchman
Medical Alliance Services
401 N. Carroll
Southlake, Texas 76092
866-981-5017, ext. 7

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Press Release Submitted On: December 16, 2009 at 3:34 am
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