Southlake, Texas (PressExposure) November 12, 2009 -- Medical Alliance Services, a US medical technology distribution and services company, announces the launch of their Medical Alliance Access Program, (MAAP). This program will give physicians the ability to immediately provide Custom Acoustic Liposuction (CAL) technology to their patients via a simple rental program. [http://www.cal-now.com]. âWe wanted to create a unique, innovative program that would specifically and immediately address the needs of financially strained physicians in a US economic climate turned upside down,â said Paul Herchman, CEO of Medical Alliance Services.
From 1989 until 2001, Paul Herchman was CEO of Medical Alliance, Inc. MAI enabled approximately 5,500 physicians to perform well over 300,000 procedures in their offices by providing access to the latest technology on a rental basis. MAI had a successful 12 year track record of quality and cost-effectiveness as the nationâs only national office-based mobile technology provider. âIt is with great pleasure that I have been able to reorganize, reignite and gain commitments from many of the past contributors from our past days at MAI. Over the next several years, we intend to re-build a national niche focused company dedicated to innovation, new market creation and thriving on market fragmentation by offering unique solutions to help physicians succeed as they redesign their practices to survive under the current economic climate and the coming health-care reform.â
âWe have chosen to offer technology and business solutions revolving around liposuction and fat transfer because of the popularity of the procedure, the development of new safer technologies and because it is a high revenue procedure which can have a meaningful impact upon the physicianâs bottom-line. With this current trend of increasing public demand for tumescent office-based liposuction, fat harvesting and fat transfer, coupled with the effects of a highly restrictive credit environment in North America, Medical Alliance Services has decided to introduce this program to help ensure that financially restrained physicians will have access to the latest technology.â
The MAAP program is a rental plan that allows office-based physicians to rent MASâs Custom Acoustic Liposuction (CAL) technology and also enjoy the benefit of the MAS support services. CAL differs from other methods of Liposuction by utilizing a cannula activated by air pressure causing a triple 3-D movement (vibration, rotation and reciprocation), referred to as Nutation. With CAL's patented technique, the cannula provides âTurbo Infiltrationâ of the tumescent solution, which is better for the patient because it means better disbursement of tumescent solution, faster numbing, less discomfort and a shorter procedure. [http://www.cal-now.com]. CAL's patented 3-D Nutational Infrasonic Vibration also enables the cannula to more easily glide through fibrous areas allowing less fatigue for the surgeon and more comfort for the patient. Physicians can better provide high definition body contouring in the more difficult to treat areas including scarred areas. The vibration mitigates most discomfort during infiltration, allows more fat removal and ultimately less bruising and shorter recovery time.
The MAAP program was designed to help US physicians to immediately build their liposuction practices and also to help MAS rapidly establish a national network of trained Custom Acoustic Liposuction physicians where interested patients could have the procedure performed. Medical Alliance Services CEO, Paul Herchman said, âNow is the time, especially in todayâs difficult environment for physicians to utilize creative financing programs to build their practice revenues. Physicians should focus their efforts on their practice, their existing patients and high revenue income opportunities by working smarter and harder than ever.â
MAAP PROGRAM PHYSICIAN BENEFITS
â¢ The ability to offer patients the latest liposuction technology with little financial risk â¢ Stay competitive in your community and build your profile as an innovator â¢ Access to MASâs procedure revenue formula producing excellent profits â¢ No personal financing â¢ Reduced monthly costs â¢ No long-term commitment, 1 year rental agreement â¢ Innovative and proven event marketing, training and support program