Medical Alliance Services Launches Nationwide Rent-to-Own Liposuction Device Program

Southlake, Texas (PressExposure) November 12, 2009 -- Medical Alliance Services, a US medical technology distribution and services company, announces the launch of their Medical Alliance Access Program, (MAAP). This program will give physicians the ability to immediately provide Custom Acoustic Liposuction (CAL) technology to their patients via a simple rental program. []. “We wanted to create a unique, innovative program that would specifically and immediately address the needs of financially strained physicians in a US economic climate turned upside down,” said Paul Herchman, CEO of Medical Alliance Services.

From 1989 until 2001, Paul Herchman was CEO of Medical Alliance, Inc. MAI enabled approximately 5,500 physicians to perform well over 300,000 procedures in their offices by providing access to the latest technology on a rental basis. MAI had a successful 12 year track record of quality and cost-effectiveness as the nation’s only national office-based mobile technology provider. “It is with great pleasure that I have been able to reorganize, reignite and gain commitments from many of the past contributors from our past days at MAI. Over the next several years, we intend to re-build a national niche focused company dedicated to innovation, new market creation and thriving on market fragmentation by offering unique solutions to help physicians succeed as they redesign their practices to survive under the current economic climate and the coming health-care reform.”

“We have chosen to offer technology and business solutions revolving around liposuction and fat transfer because of the popularity of the procedure, the development of new safer technologies and because it is a high revenue procedure which can have a meaningful impact upon the physician’s bottom-line. With this current trend of increasing public demand for tumescent office-based liposuction, fat harvesting and fat transfer, coupled with the effects of a highly restrictive credit environment in North America, Medical Alliance Services has decided to introduce this program to help ensure that financially restrained physicians will have access to the latest technology.”

The MAAP program is a rental plan that allows office-based physicians to rent MAS’s Custom Acoustic Liposuction (CAL) technology and also enjoy the benefit of the MAS support services. CAL differs from other methods of Liposuction by utilizing a cannula activated by air pressure causing a triple 3-D movement (vibration, rotation and reciprocation), referred to as Nutation. With CAL's patented technique, the cannula provides “Turbo Infiltration” of the tumescent solution, which is better for the patient because it means better disbursement of tumescent solution, faster numbing, less discomfort and a shorter procedure. []. CAL's patented 3-D Nutational Infrasonic Vibration also enables the cannula to more easily glide through fibrous areas allowing less fatigue for the surgeon and more comfort for the patient. Physicians can better provide high definition body contouring in the more difficult to treat areas including scarred areas. The vibration mitigates most discomfort during infiltration, allows more fat removal and ultimately less bruising and shorter recovery time.

The MAAP program was designed to help US physicians to immediately build their liposuction practices and also to help MAS rapidly establish a national network of trained Custom Acoustic Liposuction physicians where interested patients could have the procedure performed. Medical Alliance Services CEO, Paul Herchman said, “Now is the time, especially in today’s difficult environment for physicians to utilize creative financing programs to build their practice revenues. Physicians should focus their efforts on their practice, their existing patients and high revenue income opportunities by working smarter and harder than ever.”


• The ability to offer patients the latest liposuction technology with little financial risk • Stay competitive in your community and build your profile as an innovator • Access to MAS’s procedure revenue formula producing excellent profits • No personal financing • Reduced monthly costs • No long-term commitment, 1 year rental agreement • Innovative and proven event marketing, training and support program

About Medical Alliance Services

Medical Alliance Services was founded by its CEO Paul Herchman, an aesthetic industry veteran. Since 1989, the executives at Medical Alliance Services have proven themselves as market leaders by identifying market opportunities, addressing the relative key strategic issues and developing effective specific tactics to take advantage of the changing marketplace needs and dynamics. During his career, Paul Herchman started two medical device sales and marketing companies, both of which appeared in INC Magazine's Fastest Growing Private Companies. One of those companies, formed in 1995 underwent its Initial Public Offering (IPO) in 1996 and was then sold in 2000 to an international pharmaceutical company. Throughout his career, Mr. Herchman also served on various aesthetic industry boards including the American Society for Lasers in Surgery and Medicine (ASLMS). Medical Alliance Services is based in Dallas, Texas with business development representatives nationwide. For more information, please call (866) 981-5017, ext. 702 or visit or []

Paul Herchman, CEO
Medical Alliance Services
401 N. Carroll
Southlake, Texas 76092
866-981-5017, ext. 7

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Press Release Submitted On: November 12, 2009 at 3:01 am
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