Menswear Retailer Fashion International Hosts New Women's Social Network Holiday Preview Reception

Detroit, Michigan (PressExposure) December 19, 2009 -- Fashion International, upscale menswear retailer, previews the upcoming launch of new online social network, (MDSW), by inviting and hosting the group’s local members to spend Saturday, December 19, 2009, shopping for the men in their lives at Fashion International, 15612 West Ten Mile Road, Southfield, Michigan. The event runs from before store open to after close, 9:00 a.m. to 9:00 p.m. and features hors d’oeuvres and shopping “specials.”

The, “Mothers, Daughters, Sisters, Wives Men Style and Pamper Party” as the day-long member preview is titled, offers female guests the opportunity to discover luxury gift ideas and items for their men. There are gift samples and discount coupons available for the women as well, courtesy of retail promotional partners, Salon Jacqueline and Spa (Southfield, Michigan on Northwestern Hwy.) and Ary's Naturals (personal 'bath and body' product retailer, on Livernois, "Avenue of Fashion" in Detroit).

Beyond providing men’s styling services to MDSW members and guests, Fashion International invites its male customers to tell their female counterparts about the group and the event, promoting MDSW membership. Fashion International hosts the in-store event as a recruitment vehicle for MDSW. Membership is accessed online as Mothers Daughters Sisters Wives is currently a Facebook group.

“The idea of course is to identify and serve those women who have traditionally shopped for and dressed their husbands, sons, etc. The concept extends to secretaries, assistants, aunts, grandmothers, etc. Females who buy fashion for men, or who want to do a better job of it. We’re here for them,” explained Fashion International owner, Larry Alebiosu.

“We’re very excited about sharing our expertise with fashion-conscious women. It’s something new for us,” he said.

“ won’t officially launch until early next year, that’s why this event is a preview. Right now, new members can join on Facebook,” added MDSW founder, and consultant to Fashion International, Alysyn Curd.

“Mothers, Daughters, Sisters, Wives Men Style and Pamper Party,” is free and open to the public. Interested parties may contact owner, Larry Alebiosu at the store by calling: 248-552-8810.

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Press Release Submitted On: December 19, 2009 at 11:26 am
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