Birmingham, Alabama (PressExposure) April 18, 2008 -- After more than a decade directing business development for ad agencies, Michael Gass has started his own agency new business consulting firm, MICHAEL GASS CONSULTING. He is one of the few consultants specific to marketer's business development. "After speaking and writing about best new business practices from my own experience and requests from numerous agencies for new business advice, I decided to launch my own consultancy," says Gass, "I'm focused and passionate about one thing - helping smaller to midsize advertising, graphic design and public relation firms be better with new business efforts to reach the clients they really want."
Gass's consulting services lead to better qualified leads for clients, set meetings on their behalf and the creation of a more clearly defined focus and differentiating business strategy that give them a competitive advantage for new business, a higher-profile reputation, and an improved ability to attract and win the clients they really want.
Prior to launching MICHAEL GASS CONSULTING, Gass was Vice President of Business Development for Nashville based BOHAN Advertising | Marketing agency.
An Alabama native, I studied communications as an undergraduate and went on to earn two master's degrees. Some of Gass's career new business acquisitions include MasterCraft Boats, Olan Mills Photography and University of Virginia Health System to name a few.