Micro Businesses Are Missing Out on Internet Opportunities

Bristol, United Kingdom (PressExposure) June 05, 2009 -- Internet specialist, 1&1 Internet, has revealed that a staggering 46 per cent of micro firms in the UK  — defined as small businesses with five employees or less — do not have a website.

This is despite the fact that 41 per cent of those surveyed recognise that a website could increase their sales.

Cost, time and a perceived lack of expertise are the main reasons that small firms have yet to develop their own website. Many businesses, the survey reveals, are overestimating the costs and time involved and they are not aware of the website packages that could get them online quickly and without spending a fortune.

“It's astounding that so few small businesses are tapping into the online market,” says Tina Judic, managing director of website design specialist, Spring Digital and expert contributor to Marketing Donut, the dedicated marketing advice website for SMEs.

“I think many may be labouring under the misconception that designing, setting up and maintaining a website is an expensive business,” says Judic. “Even small, simple micro sites can bring impressive returns. In fact, we now encourage a much more simple and user-friendly approach to websites, anyway.”

This is one investment that’s sure to pay off, she adds. “Any expense is offset against the huge potential for growth — in one of the few markets that's still growing. Online is one of the few places small businesses actually get to think big. That's why we work closely with all our clients to ensure they achieve their goals.”

The research reveals that more than 30 per cent of firms that are not online over estimate the cost of setting up a website. “While many small companies today leverage the web with increasing proficiency, too many enterprises remain excluded. Every business owner should at least be aware that today a website is simple and affordable to source,” said Oliver Mauss, chief executive of 1&1 Internet.

Further information:Register for Marketing Donut here http://www.marketingdonut.co.uk/user/register?destination=node%2F27 Find out more about Spring Digital here http://www.springdigital.co.uk/

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About BHP Information Solutions Ltd

Mick Dickinson
BHP Information Solutions Ltd
Bristol, UK
Tel: 0044 (0)117 904 2224
Mob: 0044 (0)7816 680 266

Press Release Source: http://PressExposure.com/PR/BHP_Information_Solutions_Ltd.html

Press Release Submitted On: June 05, 2009 at 5:29 am
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