Richmond, Canada (PressExposure) July 28, 2009 -- Minek Systems, located in Vancouver, BC, announced an upgrade to their SMS Matrix(tm) Text/SMS and Voice Broadcasting platform.
The use of SMS messaging as a communication and marketing tool is growing as companies reconsider their marketing spending. SMS Matrix also make personalized messaging easier to use and more attractive than before.
North American mobile messaging continues to grow despite the current downturn in the economy. Minek Systems, specializing in mobile marketing web based services, has witnessed continued growth in mobile marketing spending since the launch of its mobile messaging platform - SMS Matrix.
Marketing agencies and smart marketers are constantly looking for cost effective tools that allow them to target customers with offers that are relevant and timely.
Usage of SMS Matrix - web based messaging platform, has been on the rise and interest continues to be strong. "If the message is properly targeted, it can generate very profitable results for only a few cents per message" says Janet Rokosz, marketing director for Minek Systems.
Response rates on properly planned and executed SMS campaigns almost always outperform more traditional marketing methods. The upgrade of the SMS Matrix platform now makes it even more versatile in being capable of delivering thousands of text or voice messages in just few clicks.
Among the main new features are: SMS Gateway API is now included with each account, and provides easy way of integrating sms messaging functions with customer's software or intranet.
Fax and email broadcasting have been added, so all marketing media: SMS, voice, fax and email are currently covered by a single, easy to useb web messaging platform.
Text to Speech engine is now offered free of charge with each account, this feature is especially valuable for emergency alert systems, where simple text message can be delivered to virtually any kind of receiver, be it a cell phone or a land line phone.