Mobile Developers and Content Providers Launch Their Own Branded AppStores

Philadelphia, PA (PressExposure) September 11, 2009 -- Steve Jobs deserves credit for bringing focus to the world of mobile development and entertainment. Before the iPhone, mobile developers were seen as risk takers or enthusiasts but certainly were not taken seriously nor blessed with great projects or good paydays. That all changed with the birth of the iPhone. Soon after the iPhone's arrival, the demand for applications and content exploded and other mobile handset manufacturers aggressively followed suit by launching their own appstores such as Research in Motion, Android, Palm, Nokia, Sony Ericsson and many more.

In the beginning there was high demand and low supply. Content providers were making a lot of money. Then something changed. As more and more developers stuffed their content and applications in to the mobile pipes of Apple and it's competitors, the ability for the appstores to handle the volume of apps submitted, and the testing and verification process has become increasingly expensive and time consuming.

Today, appstores are rapidly becoming more like carriers in the ways that made developers and content providers queasy about even attempting the infamous journey to the deck. Carriers take a huge portion of revenue off-the-top, and that's after you have spent 3 to 6 months trying to get listed on-deck. Besides waiting 45-90 days for payments, carriers can decide at anytime to discontinue listing your app for any or no reason at all. This gives the content provider literally no control over their business and even less control over their own cash flow or visibility.

PocketBrand, a new startup insists they have the path to the promised land with the release of the PocketBrand Appstore; a white-label iTunes style appstore that allows mobile developers and content providers to present their goodies in a branded appstore which they themselves control. Mobile users are able to subscribe to the appstore and purchase content that is sent instantly to their handset using Paypal as the payment gateway.

"We knew the hardships mobile content providers were facing. Most mobile developers are super small businesses who rely on revenues from sales to pay for coffee, gas for the scooter, rent and food. These guys would, and do starve waiting for approval and then waiting for payments." Said Moses Johnson PocketBrand founder. "These guys need immediate approval and immediate payment, as well as control over their own distribution. PocketBrand removes the barriers. We even assist our partners with distribution strategies so their appstores see real traffic and and uptake right away."

To find out more about PocketBrand visit []

Contact: PocketBrand Philadelphia, PA United States Ph: +267-639-5456

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Press Release Submitted On: September 11, 2009 at 12:30 am
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