Model Turned Entrepreneur Creates Celebrity Status For Clients

Philadelphia, PA (PressExposure) October 30, 2008 -- Model Melissa Cassera spent much of her life appearing in local print and television ad campaigns. Now she’s focused solely on achieving that same exposure for her clients.

Melissa is the owner and operator of Cassera Communications, a publicity and marketing firm based in the Philadelphia area. Her firm helps small business entrepreneurs become successful on a local or national level through personal branding. Melissa’s services blend traditional marketing and publicity strategies with ‘new media’ such as blogging, social networking and article marketing. These elements combined with showcasing a client’s talent and charisma help create a winning personal brand.

As a former model and actress, Melissa also offers insider knowledge for coordinating commercial campaigns, securing photographers and models, and providing appearance and media coaching to clients. Clients that prefer to stay behind the scenes can also hire her to serve as their spokesperson.

Melissa provides free marketing advice through her popular blog and in various online forums. She is available to speak to the media on the following topics:

• Marketing in a down economy • Building a personal brand • “Green’ publicity ideas • Social networking for small businesses • Free ways to market your business • How to coordinate a professional photo shoot • How to get your product/service in the news • What you should know about hiring models and photographers • How to design eye-catching press kits (even using handmade materials!)

About Cassera Communications

Melissa Cassera has extensive experience in the publicity, journalism and marketing fields and has executed many successful campaigns for her clients. She is a graduate of Rowan University and holds a Bachelor of Arts degree in Communications and Public Relations.

Melissa worked as a commercial model and actress in addition to providing public relations/marketing/advertising services to various industries including entertainment, healthcare, finance and publishing. She started her own successful firm at the age of 26. Her company website can be viewed at
Melissa was also named the 2007 'Woman of the Year' for the Southern New Jersey Chapter of the Leukemia and Lymphoma Society and is dedicated to serving the community through various philanthropic efforts.

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Press Release Submitted On: October 29, 2008 at 12:12 pm
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