Norwich, United Kingdom (PressExposure) October 02, 2009 -- Every day advertisers, photographers and directors come to Models Direct with all sorts of requirements. In September, Models Direct received a rather strange request for models who looked like ale drinkers. Wells and Young's Brewery were looking for twenty-five models to pose for their annual report.
Wells and Young's Brewery makes and distributes a range of different beers including lagers and ales such as Bombardier, Red Stripe and Corona. This means they had a very specific 'look' for the models which depended on the beer or ale that was being represented. Wells and Young's decided they would need a selection of models aged from those in their early twenties to the more mature forty-something - not a problem for Models Direct!
This was a photographic assignment that took place in five locations over four days. As it was for a brewery, pubs and restaurants provided perfect locations for the shoot, and a nice relaxed atmosphere for the models! Upon arriving, models had their photos taken whilst enjoying normal pub activities. They waited at the bar, enjoyed a nice refreshing drink and had a go at playing pool.
Occasionally something will happen that means a model can't attend an assignment. Models Direct provide a wide selection of models for clients to choose from and often the ones that aren't selected the first time round are put on standby so that the assignment can still run smoothly if someone can't attend. This was what happened on one of the Wells and Young's photoshoots. When one model couldn't attend, model Robbie stepped in at the last minute and took his place.
This is the second year running that Models Direct has worked with the Brewery. The agency received some great feedback from the models last year and no doubt it will be just as positive this time around.