Birmingham, United Kingdom (PressExposure) June 03, 2009 -- Research, commissioned by Ember Innsâ reveals that pink is the latest female trend to sneak its way into the macho male psyche.
In response to the findings, the pubs along with Against Breast Cancer supporters such as Greg Rusedski are challenging all men to embrace their pink side and support its annual Drink Pink campaign for the charity.
FIND OUT MORE & SUPPORT EMBER INNSâ DRINK PINK CAMPAIGN
The Ember Inns Poll found (http://sites.google.com/site/drinkpinksite/): â¢ More than half of men in the UK would be happy to wear pink â¢ Pink pants are the third most popular pink purchase below a top and tie â¢ Cardiff tops the pink league table as the pinkest city with 67 percent of men already own, or would consider buying pink â¢ 63 percent of women across the UK say they would like their partner or future partner to own a pink shirt â¢ Nearly 40 percent of women aged 16-24 would like their men to own a pair of pink pants
But, if the idea of pulling on the pink still makes you nervous, rest assured that more than half of respondents think that a man wearing pink is confident, trendy and fashion conscious.
Embrace pink for charity So with pink officially the colour of male confidence and style, Ember Inns is putting the statistics to the test by encouraging all men to embrace their pink side for its annual Drink Pink campaign which runs until the 14th June for national charity Against Breast Cancer.
Throughout the campaign Ember Inns are donating five pence charity when customers purchase one of a fantastic range of pink drinks.
To find out more about Drink Pink visit the Ember Inns website at http://www.emberinns.co.uk/drinkpink
Issued on behalf of Ember Inns by McCann-Erickson Communications House, Highlands Road, Shirley, Solihull, West Midlands B90 4WE. For further information please call Kate Dawson on 0121 713 3878 or email firstname.lastname@example.org
1. All figures, unless otherwise stated, are from a TickBox survey. Total sample size was1092. Fieldwork was undertaken between 29th April and 1st May 2009. The survey was carried out online.
About Ember Inns Ember Inns offers a warm, friendly environment perfect for catching-up with friends over a drink or a bite to eat. Great quality food â including traditional pub favourites with a twist, tantalising lunch options, hearty main meals and a host of sharing plates â are served from midday until 9pm and guests can look forward to a host of exciting events encouraging them to explore the best in new wines, real ales and food.
About Against Breast Cancer Against Breast Cancer is a registered charity (1121258) that funds unique research into breast cancer. Our aim is to find vital information to increase survival after diagnosis and ultimately to discover a vaccine against breast cancer. For further information please contact Anne Byard, Director on 01235 534211 or visit http://www.againstbreastcancer.org.uk