Davis, CA (PressExposure) March 05, 2009 -- Morse Remodeling and Custom Homes, a design-build firm based in the Davis area recently completed the review process to be considered for inclusion in the book: CONTRACTORS: Doing it Right Not Just Getting it Done. The book is the first in a business benchmarking study series: Brand or Culture: Which Comes First.
"Morse Remodeling is a great example of a company that is eager to learn and impliment changes." says Mel DePaoli, author and founder of Omicle LLC. "It is a company that cares just as much about its employees as it does taking care of their customers."
Ms. DePaoli is anticipating a late 2009 launch of CONTRACTORS: Doing it Right Not Just Getting it Done, the first book in a series about branding and corporate culture, which are part of an overall study: Brand or Culture: Which Comes First. The study provides a comprehensive look at companies that have achieved success by creating a winning culture first, then using that culture to propel their brand into the marketplace.
Morse Remodeling president, Marty Morse states "The interview process for the brand vs. culture survey opened my eyes to the dynamics of our team. As an owner of a small business, my time was spent focusing on the progression and evolution of our company. It was refreshing to interview with Mel as she stimulated my business mind to search for answers to her questions in regards to the branding and culture of our company. I can now recognize the benefits of our company culture."
Interviews are ongoing; companies who would like to be considered for inclusion in the book are encouraged to contact Ms. DePaoli. For more information about the book and the interview process, visit http://www.BrandOrCulture.com.
Mel DePaoli is an expert in innovative branding strategies and is the founder of culture and marketing firm, Omicle, LLC.