Muscle Beach will Lend its Name Through Product Licensing

Wilbraham, MA (PressExposure) July 20, 2011 -- Muscle Beach®, the iconic fitness brand that single-handedly jumpstarted the fitness revolution, will soon have products bearing its legendary name on store shelves throughout the world.

Muscle Beach, Inc., the parent company of the brand, is currently negotiating with a number of high-profile agents, who are competing for the right to represent the brand.

With operations in more than 50 countries, Muscle Beach® is the world's largest fitness promotion.

By encouraging new product development through their identification with active and healthy living, Muscle Beach® is set to become the first fitness brand to cross over into mainstream society as a lifestyle brand.

Consumers will now be able to experience Muscle Beach® through the company's involvement in a wide variety of product platforms, including street apparel, athletic clothing, beach wear, luggage, sporting goods, skin care products, eye protection, backyard games, beach toys, and swimming and scuba gear.

"Transitioning into mainstream society is a daunting task that requires recognition, mass appeal, and drawing power, all of which Muscle Beach® is fortunate to have been blessed with," comments Muscle Beach® Founder and Chairman, Danny Lucien "The Solution" Tschirret.

For more information about the brand, call 413-575-5320 or visit

About Muscle Beach®:

An American institution and fitness icon, Muscle Beach® is owned by United States-based Muscle Beach, Inc. With operations in more than 50 countries, they are the world's largest fitness promotion. More than 75 years ago, Muscle Beach single-handedly jumpstarted the fitness revolution; the movement that led to the eventual establishment of Gold's Gym® and a number of other well-known fitness chains.

Muscle Beach®, the world renowned venue that single-handedly jumpstarted the fitness revolution, is the world's premier fitness franchise. From our long, rich history starting as a beachfront exercise mecca in Santa Monica California, we have grown to become an American institution and fitness icon that can now be franchised by fitness businesses.

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About Muscle Beach, Inc.

Daniel Tschirret, MBA
Muscle Beach, Inc.
2141 Boston Road
Wilbraham, MA 01095

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Press Release Submitted On: July 20, 2011 at 6:51 am
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